Benefits of Social Media for E-Commerce

Posted by McCollins Media on October 21st, 2022

Today, there are numerous ways to market your eCommerce store without utilizing social media, but doing so is easier using social media, particularly if you run a small online business. Social media marketing has several advantages. The best aspect of it is that it doesn't require a lot of time or resources to complete. 

The worlds of internet marketing and e-commerce have just lately become familiar with the phrase social commerce. The term refers to a type of e-commerce system that makes use of several social media platforms to facilitate sales. The process of online selling is aided by social interaction and contributions from social media users.

It shouldn't come as a surprise that 74 percent of customers base their purchases on the content they see on social media given the importance that platforms like Facebook, Instagram, and Pinterest have on younger consumers. eCommerce businesses now have a new possibility to source revenue as social media networks develop into full-fledged sales channels.

Benefits of Social Media for E-Commerce

Brand Awareness:

Social media is used by billions of people every day, therefore it makes sense to locate your company there. For instance, according to Facebook, 60% of Instagram users use the platform to discover new products. Social media is a crucial tool for creating a brand and increasing brand recognition. Social media company Dubai will make it easy and actually powerful. 

Your brand will receive tenfold more exposure each time one of your followers likes or shares one of your posts with their own followers. The more active you are on social media, the more opportunities you'll have to reach new audiences and promote your company.

Build Trust:

Social media aids in fostering client loyalty and trust. Customers look at your social media activity and internet presence in the first place. Even testimonials or reviews made on social media platforms are crucial for your internet business. Because of how persuasive customer evaluations are, 61% of consumers read them online before making a purchase decision, and 88% of consumers consider online reviews to be just as essential as personal recommendations.

Generate Traffic, Leads & Sales:

The most significant benefit of all is that social networking can increase your company's traffic, leads, and sales.

On social media, customers actively search for new companies and products. Up to 77% of Pinterest users base their purchases on articles they see there.

Conversely, 60% of Instagram users claim to find new products on the social media platform.

If your followers enjoy the social media posts you make, they will be interested in you and visit your website to find out more about your business. This translates to increased website traffic and potential growth in your revenue.

Boosts SEO:

These days, SEO is more than simply your websites or blogs; social media now plays a significant part. You are being ranked by Google on whether or not you are a reliable source online based on your social media actions for your e-commerce store. Check out the best SEO company in Dubai.

Low-Cost Advertising:

The cost of social media advertising can be the thing that worries you the most. The good news is that social media advertising may work out well financially for your company.

The majority of pay-per-click (PPC) or pay-per-view (PPV) social media advertising strategies work on the premise that you only pay when someone clicks on your ad or watches your video ad. Because of this, you may lower your advertising expenses and only pay when someone actually does something.

Increase Traffic to Website:

Just remember to include the link to your website with the important keywords when posting to your social media accounts. It will assist you in increasing website traffic. Because your website gives clients their initial impression of you, whatever social media posts you make should be relevant to it.

The 80/20 rule of social media argues that you should publish 80% of high-quality material and resources for your consumers in your business while only providing self-promotional content 20% of the time. In general, your main goal on social media should be to drive more visitors to your website.

Competitor Analysis:

In addition to interacting with clients, social media enables you to keep an eye on your rivals. Follow your rivals and take note of what works and doesn't for them. Consider including those insights in your social media marketing plan.

Social media marketing has several legitimate and extremely promising advantages. It only needs a modest amount of dedication. We recognize that it may take some time for you to reach your goals because it requires work to understand your audience and how they behave. All you have to do is work with a social media-savvy agency and put your trust in them. Long-term, you'll achieve your goal with the highest level of output.

There is numerous social media agency in Dubai, but McCollins Media is the best because they are skilled in social media marketing and other SEO strategies that quicken the growth of your company. They have a creative staff that creates unique digital marketing strategies and puts them into action to help you stand out from the competition. You only need to communicate your company's vision and objective with their staff in order for them to begin writing your content; the rest of the job will be handled by them. You can manage the expansion of your company while McCollins Media makes sure to support you with all of your sales-generating promotional activities.