Tips for the success of Social Media Marketing

Posted by Surevin Info Software Pvt. Ltd. on June 13th, 2016

To maximize the social presence, it’s often the case that social media managers need specific and strict routines. Though these routines may often be blown out within just a few weeks. New technology is created; old platforms evolve and cause a whole new set of headaches. You just need to update your daily routine so that you are always on top of what needs to be done in order to be on top of these new demands and requirements.

Customer service has exploded on social media so it really should be taken care of as a matter of urgency at every day’s start. This is a fact and not a suggestion. Social media marketing is becoming the number one place for customers to drop complaints. Check for the list of queries complaints and issues that have yet to be dealt with and jump on them instantly. You are aware of the consequences if you don’t.

Why this needs to be done every day?

Social media has now become the perfect place for customer feedback and that includes complaints. And if you don’t deal with it, they get out of control and kill brands and everyone who sailed in them. Take care of the brand mentions. Anyone who has any responsibility in their company should go for it because it is still most important aspects of social media management. It’s crucial to keep a strong ear on all your channels for anything related to your brand.

You miss out on a great opportunity of building brand loyalty if for e.g. on facebook your brand is mentioned and you are not there to listen to it. How? It’s easy. Responding to any kind of mention anywhere about your brand shows that you are listening and that you care about what people think about the brand that you have built. Make it a priority and search your channels for any mentions from your audience. Respond it with appropriateness. By doing this you will come across as one who is in control of social media and most importantly it shows that you care about your audience. It’s basic marketing.

Keeping the profiles updated whether you and your team are posting to various social media networks you are part of, you need to make sure that you are posting and updating at an appropriate pace every day. Ideally you would analyze each of your profiles to find your own optimal posting frequency. There is some general guidelines post frequency if you follow, you won’t go wrong with.

How many posts per day?

On Twitter, you should expect to post six to nine times a day now. That’s a healthy amount without seeming like some used car salesman who needs more leads. On facebook, go for the once or twice a day limit. This is perfect for facebook and allows you to spend time there engaging with the audiences in other ways. Google plus is a chilled out easy place to be. Do not post more than once a day on this channel it looks as desperate as it could possibly be. On Instagram, post no more than three times. This is again just appearing as a brand that likes to keep in touch and share the love. LinkedIn requires to be posted once or twice a day. It’s a professional network and it doesn’t need to have feeds full of stuff every minute.

Keep your profile current and updated or do not keep them at all. Find the contents your audience is interested in. This is still important as it ever was. Your task is to join in a conversation and show some expertise in doing so which means finding content which your audience will be interested in. as platforms update and expand, curation of content only gets bigger and more involving. Spend time surfing the web and identify from your newsfeed that what your audiences will prefer.

Make your Content Relevant and Engaging

No brand can afford to be sales focused on social media. Become trustworthy with curated content which informs and engages. This can pave the way for developing relationships that eventually turn into sales and engagement. Look for the keywords so you can jump in on conversations that are relevant to you and your brand. If it’s not curation, it’s going to be creation. But with social media content, the bar has been raised and it will keep on rising every week. Essentially you and your team needs to aim on ensuring that any content you create from info graphics to videos, has to be best. Social media manager’s day revolves around creating content or overseeing the creation of content.

About The Author

The article is written by Tanuja Dongre, associated with SureVin, one of the leading service providers of BPO, ITES, Skill Development services, Digital Solutions & Marketing, Data Enrichment & Management Service, Training solutions and HR Consultancy to our clients. With the right balance of technical expertise and vast industry knowledge, SureVin strives to create customer satisfaction considering the nature of work with an innovative approach maintaining integrity and confidentiality of the business.