Do you see this becoming the norm now with covers

Posted by Sagelucy on October 21st, 2022

You recently 2k23 mt made the announcement of J. Cole having his own album cover. What happened and why? Three and a quarter years ago when he dunk during any of the stops during the All-Star Weekend Saturday Night, J. Cole said 'Ronnie, I'd love to be on MyCareer and assist in the possibilities around that.I worked with our team on bringing this to life . It was fitting to work with J. Cole. However, I am awestruck that it's called the Dreamer Edition, because it was just like one of those dream ideas which came true over the course of several years. It took a long time to kind of make this occur.

Obviously his integration into the basketball world , playing abroad and doing a number of huge things in the basketball world. When we put out that tease, everybody thought it was going to be another basketball player... It was a vision that came together and I am so thrilled that it lets us be a part of culture, fashion and music that 2K is seated at the table.

Do you see this becoming the norm now with covers? A performer, a non-athlete and a rapper?

Yeah, I mean we're now living in locations that aren't just basketball or aren't just video games. So I definitely think that's possible when we continue to evolve within the ecosystem of culture and where that could lead us, who knows? Right? We talk about how athletes are attracted to musicians and athletes are musicians. It's talked about often, you can see it. You've heard about the Serge Ibaka thing last week which saw him get 35 million plays on Spotify. They're living together in a way. And so 2K's responsibility in this regard is to remain as authentic as they can and challenge the boundaries of our culture. Therefore, wherever we can play into that, I think it's going to be exciting for us.I need to ask this. Many fans have wondered why there Buy Nba 2k23 mt wasn't a joint version of LeBron and MJ for the legend edition? Did you guys consider LeBron?