Gas Station AdvertisingPosted by Adzze Advertising on October 22nd, 2022 This includes the individual’s interest in the product or service on display. Further, the average time that drivers spend at the gas station does not go beyond ten minutes. Oftentimes, the drivers’ eyes are on the gas pump to ensure the dispensation of the right amount of fuel. Therefore, one might see the ad but that is just about all that happens. There is no time to take in the message. Gas station advertising vs ambient marketingAccording to this analysis, advertising on gas stations results in more conversion rates compared to traditional advertising mediums. Indeed, gas station advertising performs better than billboards in terms of conversion rates. However, the medium still suffers problems like inability to target the audience. It is not worthwhile to achieve ridiculously high conversion rates but without reaching the exact audience.
One of the sub-segments of Ambient Marketing is In-Hand advertising. This concept relies on placing ads on consumables that the target audience can’t ignore as they must take them in their hands. Such consumables can be: door hangers, pizza box toppers, prescription bags, drink coasters, Custom Coffee Sleeves, hotel key cards. Like it? Share it!More by this author |