Major Benefits of Online Ordering for Restaurants

Posted by harryjason on June 15th, 2016

Systems for online ordering have enhanced convenience by making it possible for hungry customers to order what they want, how they want and using their preferred devices. Although this technology is relatively new, it is spreading at a very fast rate. Apart from having satisfied customers, this technology has other benefits. They include the following:

Enhanced efficiency

When restaurants receive orders via the web, their efficiency in daily operations is improved. The amount of time that staff spends taking orders via the phone reduces. The number of errors that result from miscommunication also reduces. In most cases, taking orders via the phone takes between 5 and 8 minutes for every order. Bad reception, human errors and language barriers contribute to expensive re-deliveries, dissatisfied customers and incorrect orders. Contrary to this, online ordering enables restaurants to receive orders in 30 seconds. This enables customers to spend time on menus and clicking on items that they want deliberately. This means that restaurants receive orders electronically as specified by the customers. Additionally, restaurants receive copies of orders in their records. This allows staffs more freedom so that they can focus on delivering orders and enhancing dine-in experience. Thus, online ordering has simplified operations and enhanced efficiency that mobile restaurant ordering.

Larger orders

Apart from the accuracy of online orders, the ticket prices of these orders on average are bigger. Usually, customers spend their time browsing online menus. Restaurants are building up-selling online into online ordering due to the structure of menus. Many customers love the take-out online ordering due to the ability to specify the pick-up time as well as the knowledge that prepaid food will be ready for them to pick up. This is very important especially when customers have hectic days.

Cost effectiveness

Online ordering has proven to be cost-effective especially for small restaurants. This is because the commission that is paid for orders is generally small. The websites are usually free. As such, even a small restaurant can access the technology that a large chain restaurant has at a lesser fee. Additionally, even small restaurants can easily be found through the internet while customers look for restaurants to order food from.

With these benefits of restaurant online ordering systems, every restaurant should embrace this technology. If you own or run a restaurant and you do not embrace this technology, you will continue to lose customers to your competitors.