Top Strategies for Using Images to Improve SEO

Posted by vaasuki chandru on November 1st, 2022

Top Strategies for Using Images to Improve SEO

Optimizing images for SEO is a skill you need to learn. Since images take up a lot of space on your website, it's natural to look for ways to optimize them not only for better user experience and functionality but also for higher rankings and traffic. The big challenge is putting together well-optimized images while maintaining their visual quality and a fast, high-performing website.

Therefore, the key question is: can optimized images support your SEO efforts? What do you think?

For a better understanding, enroll in one of the best digital marketing courses in Bangalore and also follow the tips to help you not only optimize your images for SEO but also speed up your website and help you in your SEO efforts.

1. Use relevant, high-quality images.

This is very important for the SEO user experience. Images that are unrelated to the content of the page will confuse users, and images that are blurry or poorly cropped will make your page look ugly and unprofessional. Make sure any images you use have a clear relationship to what's on the page and look good.

You should be careful not to use images that are not yours, but there are many sources online that provide free images for business use.

2. Use alternative text.

This is another part of the website that most visitors won't see, but search engine robots will. You can provide alternative text for any image you upload to your website that will appear in place of the image when the browser fails to load it or when the visitor is using a screen reader.

3. Image file size should be reduced.

Often the image file size is much larger than it should be for the size it will appear on your website. Before loading, take a few seconds to reduce the file size to make sure your site doesn't slow down. Since website speed is an SEO ranking factor, making your visitors wait for pages to load on your website is bad for your user experience and SEO.

Want to learn more about SEO ranking factors? Check out the best digital marketing courses in Bangalore.

4. Select the appropriate file type.

You may have noticed that there are three main types of image files, but you may not understand the difference between them. Understanding the different file types can help you choose the best one for your needs:

JPG is a popular file format due to its small file size and wide support. However, image quality is not always as good as PNG files.

PNG is a high-resolution graphic file format with the ability to support image text descriptions, which is useful for SEO.

GIF doesn't have the same color gamut as the other two formats, but it's a good choice for simpler images. Allows small file sizes and transparent backgrounds.

Conclusion – Take time for Image SEO SEO

In terms of SEO, image SEO is relatively easy. By spending a little extra time finding the right images and optimizing them for search each time you add a page to your site, you can give your page an edge in the search engines.

Check out all the top digital marketing courses in Bangalore for even more on-page SEO help.

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vaasuki chandru

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vaasuki chandru
Joined: September 19th, 2022
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