During the forecast period, the Enterprise A2P SMS Market is expected to grow at a CAGR of 6.0%. (2019-2027) – CMI

Posted by Daniel Brown on November 14th, 2022

SMS is a distinct and ubiquitous technique of connecting with everyone, using only a simple feature phone and no further access to data services. SMS sent from an application, most notably a web application, to mobile users is referred to as "application-to-person" (A2P) SMS. The A2P SMS service is mostly used for alerts, notifications, marketing messages, and airline alerts. SMS is one of the most common means of content distribution since it may connect to any global network and is charged centrally. Another technique of delivering text messages is P2A messaging, or sending SMS from a mobile handset to a web application. A2P SMS services are utilized in a wide range of industries, including e-commerce, banking and finance, travel, and health care.

The global corporate A2P SMS market is anticipated to develop as more people own mobile phones. Around 4900 million people used mobile phones worldwide in 2016, and 5500 million people are expected to use them by 2021, according to Coherent Market Insights. Significant market growth is also being fueled by the expanding e-commerce sector, rising SMS service demand in the banking and finance sectors, and rising adoption of networking devices. However, due to a growing trend among mobile users toward using third-party apps for services like instant messaging and voice and video calling, mobile instant messaging will impede market growth during the forecast period.