Tips to Boost Your Online Store Sales with Ghost Mannequin Photography

Posted by Aarti Rane on November 17th, 2022

The fashion industry has much more competition online. And a business that can make its collection seem the best will outperform its rivals and make more money. Almost every company is constantly working to make their products appear more professional and lifelike by using the trendy ghost mannequin effect. Customers can view accurate photos of the items, which gives them more confidence to buy them. Innovative e-commerce clothing companies love the ghost mannequin photography trend since it helps them draw buyers. 

Ghost mannequin photography, regarded as one of the finest ways to market fashion products online, has been a blessing for the e-commerce sector. This is because detailed photos of clothing in terms of fabric, finish, and style are provided by ghost mannequin photography, increasing the trust of internet buyers to buy clothes online. Here are a few ways ghost clothing photography can boost your online sales: 

• Choose the right mannequin

The first stage is to select the ideal ghost mannequin for your products from various available types and sizes. To present your clothing in the best possible way, choose a mannequin that can perfectly fit it, using style pins and clips as necessary.

• Create a creative concept to attract your targeted audience.

It might be perplexing with all the unique and inventive ways apparel can be displayed. Which is better, a model or a mannequin? Do you use hangers, pin them on a white styrofoam board, or arrange your clothes flatly? A professional ghost clothing photographer can help. Any clothing may be displayed quickly, affordably, and effectively using a mannequin. You can acquire consistent, tidy, appealing pictures highlighting the clothing and making your brand's style stand out.

• Dress the mannequin properly

Appropriately dressing the mannequin means using suitable styling clips and pins to hold the fabric. Using clips and pins to help fit clothing onto the mannequin is another tactic stylists use. The key is to avoid stretching the fabric by not pulling the clothing too tightly on either side. Attach the clips vertically, down the middle of the side that is not being photographed. This way, the apparel seems more form-fitting and is protected from unnatural wrinkles.

• Use the right props and background

It should go without saying that consistency is crucial when it comes to any form of product photography. A studio set up with the appropriate lighting is needed for tidy, lovely photographs that emphasize your attire. For the discerning buyer who must decide based only on your pictures since they cannot physically check the item, paying close attention to little details and emphasizing the fabric's feel is crucial.

• Shoot the garment from every angle

Lastly, showing apparel up close and from all sides is crucial when presenting clothing on your online store. Include close-up shots of any logos, branding, or design components. Customers value the ability to zoom in on a product's minute features. They must be able to carefully examine the material's quality, which is also crucial.

The Takeaway

Many manufacturers and merchants prefer using ghost mannequin photography for fashion clothes, such as jackets, coats, pants, jeans, and jerseys, as it gives buyers a visual idea of a product. Whether you need ghost clothing or reflective product photography services, you should hire a professional and experienced photographer.