Best Lead Generation Strategies to Boost Sales

Posted by Amit Pawar on November 17th, 2022

Quality leads in the pipeline are the prime focus of all B2B lead generation companies. Still, the content marketing institute mentioned that 44% of B2B marketers rank their lead generation efforts as tepidly efficient. This presents a considerable challenge for all businesses, as generating quality leads is the key to climbing up the ladder.

It’s a known fact that the B2B lead generation process is slow and has the highest cost per lead. Therefore, it’s essential to get the tactics right.

Here are some key lead generation strategies to boost sales -

Optimizing funnel to avoid leaks:

It’s essential to check whether the funnel has issues that allow the leads to slip off or cause leaks in different phases. Checking the below factors is critical - 

• Accessible and well-written landing pages and contact forms

• Targeting the appropriate users with PPC and SEO

• Relevant messaging to the target audience

• Easy sign-up process

• Avoiding lead loss when transferring between internal teams

• The smooth lead onboarding process

Creating valuable content and optimizing it:

Creating industry-relevant content that offers prospects value is vital to building the brand’s credibility and authority. Also, it’s essential to take the content marketing strategy to the next level by gating high-value content and letting people give their contact info in exchange for that.

Next, optimizing contact forms, landing pages, CTAs, and a to-the-point copy will be the game changer.   

Using email marketing and cold reaching prospects:

Email marketing offers a lot of benefits in B2B lead generation, including – 

• Personalizing capabilities

It’s effortless to customize emails and create messaging just as direct conversation.

• Global reach

Out of billions, many people come under the niche one is targeting, making it easy to connect worldwide.

Encouraging genuine online reviews to build trust:

Genuine reviews hold more importance for Business to Business lead generation as it boosts the reputation and builds trust with social proof. Moreover, these reviews help in search rankings and help in raising conversion rates.

If you’re looking for the best B2B lead generation companies, then OnDot Media is your one-stop solution with its global reach and experience.