Essential factors to consider in real estate portal development

Posted by CRMJetty on November 18th, 2022

Today, owning a real estate company is the most fulfilling job. But you should have an internet presence if you wanted to experience that in 2021. 93% of prospective homebuyers look for houses online. Self-service is preferred by 67 percent of customers over interacting with customer service agents. This suggests that a website is insufficient on its own. You must provide a distinct and satisfying service like a real estate platform.

However, the market is flooded with developers and service providers offering similar services. It can take time to select the ideal companion in such circumstances. The design and functionality of a custom portal can be influenced by price. Here are a few suggestions for creating real estate portal development which is mentioned below:

Putting the design first:

Customers notice your website, business, or portal's appearance first. They land on the home page, which needs to load quickly and look well. It has to be planned and enhanced to aid in customer retention. Avoid overcrowding the homepage of your portal with deals, design components, and a lot of unorganized material. The ideal strategy is to stay with themes and hues that complement your brand.

This promotes brand recognition and brings about uniformity. Provide configuration tools so that users can create their website layouts. Interlinking pages is crucial since it encourages visitors to stay on the site for extended periods. In order to avoid broken links, supply links, but remember to test them before launch.

Add options for dynamic filters:

Your real estate platform should include a feature for advanced search. Setting up particular criteria like price, location, property type, budget, furniture, etc., makes it easier for consumers to find the items. Additionally, it includes relocation-based searches along with dynamic filters.

This allows customers to explore properties on a map visually. They can use the map to locate a particular region and even determine how far away offices, malls, and public transportation are by measuring their distance from them. They will also be able to look for property according to their location.

Featured Property USP:

The construction of real estate portals must also consider how to provide as much information as feasible. This could include information about the listing, floors, house size, amenities, etc. You may also have details about the area and location to create it more comfortable for clients to find the place.

Communication through all channels:

Customers should be allowed to engage freely with brokers and owners in real-time through various channels, including live chat, contact forms, emails, and others. In order for your agents to communicate with customers effortlessly and from where they left off, you should offer multi-channel communication with omnichannel experiences, which means that data should be exchanged across all platforms.

Consider taking design cues from companies like Samsung for your varied support options. They provide support through various channels, including phone calls, emails, text messages, contact centers, social media, and community support.

Add Testimonials:

The focus of the customer experience improvement plan is on customer reviews. So, include client testimonials, ratings, and reviews, emphasizing the client's experience, particular agent/broker service, property, and more. First, you need to ask them to give you and the property a rating, which will aid other customers in deciding on a home.

Client endorsements should be highlighted on the homepage. Real estate portal development will add video testimonials if you can to boost credibility.

Offer Mobile Support:

Your real estate portal needs to be responsive and mobile-friendly because smartphones have become integral to their lives. Users should be able to buy, sell, or rent from any device. There are various approaches to ensuring mobile compatibility. 

You can start by providing a mobile-responsive website. Introducing a mobile app is the following stage. So, you must consider iOS and Android when creating a mobile application.

Wrapping it up:

Real estate has advanced remarkably, one of the industries that will never go out of the technique. You need a robust real estate web portal to rank your properties highly.

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Joined: March 12th, 2019
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