Traditional TV & Home Video Market– Statistics And Analysis & Forecast To 2028Posted by Mrudula Karmarkar on November 22nd, 2022 The global traditional TV & home video market size is projected to reach USD 485.8 billion by 2028, registering a compound annual growth rate (CAGR) of 2.1% from 2022 to 2028, according to a new report by Grand View Research, Inc. The growing popularity of traditional TV and home video across the globe is accelerating market growth. Moreover, the increasing demand globally for high-quality content with high-resolution video will drive market growth over the upcoming years. Furthermore, the rising effectiveness of traditional TV advertisements and high conversion rate in developing countries due to the growing number of viewers is up surging the market growth. Moreover, television advertising and pay-tv are rapidly gaining popularity owing to more engagement of customers. Furthermore, a lockdown situation has been observed during the COVID 19 pandemic, and it showed a negative impact on the market due to many advertisers slashed marketing budgets or paused advertising spending during this period. Moreover, the increasing investment in traditional TV & home video after the ease of several restrictions has expected to boost the market growth during the forecast period. The traditional TV advertising segment is expected to register the highest CAGR of 2.6% from 2022 to 2028. The increasing spending on traditional TV advertising by various media & entertainment companies in recent years for various promotional activities is expected to boost the market growth during the forecast period. Moreover, the growing popularity of broadcast and streaming TV services among viewers across the globe will accelerate the market growth. Furthermore, the increasing adoption of TV advertising for brand awareness and promotion of the various products has significantly accelerated the growth of this segment. North America dominated the market with a revenue share of above 35% in 2021. The growing penetration of physical home video is accelerating the market growth in this region. Furthermore, the increasing investments in technological advancements like machine learning, and artificial intelligence by the various service providers around the globe are expected to drive market growth. Additionally, with the increasing adoption of satellite TV, IPTV subscription in the U.S. is boosting the market growth during the forecast period. To Request Sample Copy of this report, click the link: The increase in streaming services coupled with specialized services with network content around the globe is propelling the market growth. In addition to this, the increasing demand for on-demand video services is driving market growth. Traditional TV advertisement engages potential customers across the emerging economies to create brand awareness and also compliments the brand’s advertising campaigns on other channels, which is projected to accelerate the market growth. However, the rising number of smartphone users across the globe is hindering the market growth. Moreover, the rapid adoption of the integrated broadband broadcasting system from service providers to offer diversified services to consumers is driving the market growth. Furthermore, the increasing demand for a combination of broadband technology and broadcast due to offers efficient mass content delivery and personalized service is accelerating the market growth. However, strict government rules and regulations regarding the distribution of authentic content, and piracy are the major factors restraining the market growth. Additionally, newer advertising platforms like social media and digital video advertising are gaining traction in recent years is the major restraining factor for the TV advertising market growth. The COVID-19 pandemic has negatively affected the market in response to the pandemic, governments around the world implemented several measures to try to contain the virus, such as quarantines, shutdowns, travel bans, restrictions, and work-from-home orders. Moreover, the pandemic and subsequent slow economy impacted several core television advertisers such as promoting community events, retail, and entrainment. These categories cut back on their marketing budgets, accelerating declines in advertising. Moreover, the ease of several restrictions and rising investment in advertising and media in emerging economies have projected to drive market growth during the forecast period. List of Key Players in the Traditional TV & Home Video Market
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