How Judicious Is It For A Company To Opt For Brand Protection Solutions?

Posted by Selins Jesse on November 22nd, 2022

With each year, the difficulties companies encounter because of counterfeiters or infringers are increasing incessantly. It takes a business enterprise many years to establish itself as a brand and build a good reputation. So, ensuring top-level protection for every facet of your brand is essential for growing your business and successfully expanding your loyal customer base.

Safeguarding your brand from unwanted consequences should be your priority. Hence, having complete faith in the best brand protection solutions is the need of the hour. You can deter counterfeiting or infringement on your brand’s intellectual property (IP). Nowadays, business marketing teams are more aware of the necessary steps to take against various sorts of brand abuse.

What does Brand Protection Mean?

A profitable organization invests substantial money, time, and effort in positioning itself as a unique brand. No company can protect its market image and reputation without solid brand protection plans. Counterfeiters or infringers wait with their eyes wide open around the clock for such businesses and make them sustain financial damage. Therefore, protecting your brand is imperative.

Brand protection is about safeguarding companies’ IP besides their linked brands against those individuals or groups who counterfeit. They infringe on several other types of intellectual property like design rights, patents, trade attire, and color mark. Currently, many companies prioritize brand protection more to prevent brand abuse and secure revenue loss besides protecting overall value.

Different Stages of Brand Protection Services

Partner with a company with years of experience providing excellent brand protection and affiliate management services. Varying processes that experts conduct can eventually help you protect the intellectual property of your brand against all kinds of infringements.

Detecting Infringements

Online infringements are easy to detect, which is why relying on experienced brand protection service providers is sensible. They possess expertise in the detection of rogue websites, lists of counterfeit goods, and fake social media accounts. Cookie stuffing is a fraudulent activity as it is one of the blackhat online marketing methods. Expert brand protection service providers can identify such things with ease.

Validating Infringements

Once recognized or identified, validating the same items as counterfeits is requisite. Otherwise, companies that manufacture genuine products may suffer a penalty if it tries to enforce intellectual property rights without validation of infringements.

Enforcing IP Rights

The step to remove intellectual property infringements online is the enforcement of brand protection. The authentic brand possesses the authority to remove counterfeit items from eCommerce stores. Moreover, it can close fake social media pages or channels besides malicious websites.

Online IP Status Reporting

Professionals who monitor ad fraud can help the marketing teams of businesses in eCommerce fraud prevention. Their primary responsibility is to keep brands updated on the online intellectual property’s status. Based on the information you receive from time to time, it will be easier for you to take the right actions to ensure better brand protection.

How Brands Suffer Due to Counterfeiting?

No money will be enough for a business to reestablish itself as a genuine brand once counterfeiters tarnish its market reputation and image. Counterfeiting can adversely impact a company to such an extent that it might lose the courage to keep operating. Here’s what a brand has to deal with if forgers infringe on its intellectual property.

Decline in Sales – You won’t be able to sell your authentic products as much as you could do if counterfeiters succeed in imitating and manufacturing IP-protected goods. It is quite natural that they would sell the counterfeit items at a price much lower than yours. Eventually, your sales will decrease.

Loss of Reputation – Undoubtedly, every company, regardless of the sector, size and scale, strives to build its own image in the market. It takes enough time and relentless effort to accomplish this goal. You will start losing your loyal customers because of reputational loss. Thus, implementing effective brand protection strategies is of paramount importance.

Lose Customers’ Trust – Most customers will stop buying from you once they learn that products similar to what you sell are available at a considerably lower cost. Without judging things well initially, they would feel the urge to purchase counterfeit products more because of the lower price. Make sure you have brand protection plans in place if you do not want to lose customers’ trust due to counterfeiters.

Apart from the above-enumerated ones, counterfeiters’ illegal actions may break the trust between you and your distributors or brand partners. Also, you might have to deplete your resources to combat those who infringe on your company’s intellectual property.

The most prudent decision that many business enterprises make these days is to employ cutting-edge tools for brand compliance monitoring. Counterfeiters can’t tarnish your brand reputation if you rely on Virus Positive Technologies’ best solutions. Having experts by your side can help you improve your brand image and take your customers’ online journey to the next level.