If you feel anxious about using an elevator speech

Posted by beranter on June 20th, 2016

A good Elevator speech can be as short as 3 to 4 short sentences, about 50-100 words and take less than 30 seconds to deliver, or, as we will see a little later in this article, it can even be longer than 30 seconds. One minute and 2 minute elevator speeches can also be used in appropriate situations.

The dilemma that most newcomers to network marketing experience when trying to grow their business, is whether to lead conversations with people they meet with the product or the business opportunity. In other words, if someone asks you what you do and you talk to them about your products (e.g. "I market a terrific nutritional supplement, blah blah blah..."), then you are steering the conversation towards a retail sale. If you lead with the business opportunity, however, (e.g. "I train motivated people on ways to build a profitable home based business, etc...") then you are qualifying people for your business as a potential new recruit.

If you feel anxious about using an elevator speech, practice. Rehearse your 30 second speech with your partner, a friend, or in front of a mirror. Make it such an integral part of you that if someone woke you up from a deep sleep in the middle of the night and asked you "what do you do?", you would be able to respond instantly, smoothly, naturally and without any hesitation.

So, if you were to map out your business sales process as a chain of scripted conversations, you would probably find that your 30 seconds Escalator Factory  speech naturally leads to another speech, i.e. a 60 second elevator speech (or a 2 minute elevator speech) as the person expresses an interest or curiosity in response to your 30 second speech, which then leads to a longer speech called a "needs analysis" presentation, then more conversations called a "solutions" presentation, "decision confirmation" presentation, "training" or "product delivery" presentation, etc...