5 Things You Should Know About Email Marketing

Posted by Recromedia on November 23rd, 2022

Whether you are looking to implement a new Email marketing campaign or have already created a successful email marketing campaign, there are a few things you should be aware of. For more details Contact @91 9886605557

Optimized for mobile devices

Whether you're sending a promotional email or a newsletter, you need to make sure your emails look good on mobile devices. These days, nearly half of consumers will delete promotional emails that don't display on mobile. Having a responsive design can improve your click-through rates by up to 30%.

When designing your email, remember that mobile users typically use less space than desktop users. You'll want to use a smaller font size and the image file size. Also, make sure your graphics load properly. Mobile devices have slower download speeds than desktops. The best image file type is JPEG. If your image file is too large, you'll need to compress it.

Another important part of your email is the subject line. It should be concise and well-stated. You should keep it at least 22 pixels long and 17 pixels wide. You should also use a professional font that's easy to read. For more details Contact @91 9886605557

Permission-based marketing

Using permission-based email marketing allows you to reach consumers more effectively. It lets you target subscribers and send content that they'll want to read. However, it's important to follow the correct strategies and make sure you're following the rules.

The first step to using permission-based email marketing is building a contact list. The list should contain both current and prospective customers. It's important to consider the location, demographics, and behavior of your audience. It's also important to consider how your target market responds to emails.

It's important to provide a clear and easy way for people to unsubscribe. This will help you prevent future emails from being marked as spam. It can also help you improve your reputation.

Email marketers can also segment their subscribers into groups based on common behaviors or interests. This helps them to send emails that are more relevant. It also helps to increase revenue. For more details Contact @91 9886605557

Create an email sequence map

Creating an email sequence map is an important step in the process of email marketing. Creating a sequence allows you to segment your subscribers based on different factors. This can include how many times you've sent them an email, their intent level, or their response to previous emails. This helps you target people who are ready to engage with your business. You can use email sequences to remind your subscribers of important emails, recommend useful content, or sell higher-ticket items.

The goal of an email sequence is to introduce your product or service, educate your users, and build trust with them. This goal will guide the next steps in creating your sequence.

You should also include a compelling CTA. This should be tailored to the specific goals of your email sequence. The CTA should be concise, relevant, and clear. It should also lead the reader to the next step in your email. For more details Contact @91 9886605557

Set KPIs

Using key performance indicators (KPIs) can help you measure the success of your email marketing campaigns. These metrics can also help you determine how to improve your email campaign's performance.

One of the most common KPIs used in email marketing is the conversion rate. This is a percentage of people who take action after clicking on a link or opening the email. The conversion rate is most important to marketers as it helps them determine whether their campaign is successful.

Another important KPI in email marketing is the unsubscribe rate. This metric tells you how many people on your list unsubscribe after opening an email. If you have a high unsubscribe rate, this may indicate that you have an ineffective email marketing campaign. Using email marketing software can help you improve this metric. For more details Contact @91 9886605557