Essential elements of a modern website design

Posted by Sofia on November 24th, 2022

We live in a world that has almost completely gone online and users have high expectations when it comes to the online experience. There are 1.88 billion websites today, and it’s getting more and more difficult to be ahead of the pack. However, if you learn to leverage modern website design and offer a great user experience to your visitors, it’s a great step ahead to having a successful website.

We made a list of 5 essential elements to consider when building a website with a modern design.

1. Good content is king

One of the key elements of a modern web design is meaningful content. This helps to make a connection with the users, and every element – such as images, videos, and text should mean the same thing to your website’s visitors. Other things to consider when it comes to content are its purpose( it should help solve a problem) and being as detailed as possible. Also, make sure it is free from spelling/grammatical errors.

2. Responsive design = modern design

When it comes to the web development part, creating a mobile-friendly layout is extremely important and it’s one of the main characteristics of a modern web design. Statistics speak for themselves: as of May 2022, 58.26% of all web traffic came through mobile phones and this number will continue to increase- so building a responsive website should be the top priority for developers.

3. Speed optimization

With a huge part of the population going online, users expect websites to load immediately. Countries around the world invest in faster broadband, and in terms of speed optimization, when building a website, web designers need to be aware if anything will slow down its speed.

4. Brand awareness

A great website needs to tell the story behind a business- it works as its identity card and it differentiates it from the competitors. So you need to make sure that the images, writing, and everything related to the design aesthetic is a reflection of your brand.

5. Focus on user experience

UX (user experience) is essentially the personality of your website’s design, as it combines typography, images, and the colour palette to bring your site to life.

When creating the UX of a website with a modern design, make sure to focus on simplicity over complexity and usability over a technicality, as this will give your visitors a consistent experience.