Top 6 Hotjar Alternatives in 2022Posted by Adam Wilson on November 28th, 2022  Hotjar may be the most popular heat mapping tool in the market, but it is definitely not perfect. Users complain about a range of issues like:
Now whatever your reasons may be for leaving Hotjar… There are plenty of other excellent free Hotjar alternative heat mapping tools in the market for you to choose from! But before you give you the entire list of Hotjar competitors, here’s something you should probably know first. How To Ensure The Hotjar Alternative Heatmap Tool Is A Good Fit For Your Business? Ask yourself these questions:
It’s easy to get carried away with an impressive list of heatmap features. Instead choose to focus on the data and insights that each of these features gives you, and how those insights will help you improve your marketing efforts. When you look at Hotjar alternatives with this laser-focused mindset, you’ll be able to instantly pick out the ones that are perfect for your business goals. So now that you’re in the right headspace, we’ve got below the top 6 best Hotjar alternatives for 2022.
Best Hotjar alternatives in 2022Webmaxy Pricing: --content-- / month for up to 50 session recordings Unique features: Live sessions, heatmaps for mobile apps A growing Hotjar competitor, Webmaxy gives you everything that Hotjar does and then some more. Everything from the Hotjar conversion funnel insights to basic surveys, Webmaxy is the whole package. With Webmaxy you get:
But the real clincher here is that you also get to analyse user interaction on mobile applications too! It also easily integrates with dozens of other tools, to ensure you have seamless information flow across your tech stack.
Mixpanel Pricing: --content-- up to 100,000 monthly tracked users Unique features: Ability to segregate visitors into cohorts, visitor flow reports, and group analytics. In case you aren’t aware yet, the Mixpanel vs Hotjar debate is real! If you want to simplify your understanding of the difference between both these tools, then this might help. Mixpanel is more of an advanced analytics service that helps you improve your website by tracking users across the funnel. While Hotjar focuses more on webpage heatmap analytics, Mixpanel is designed for larger funnel analytics. Mixpanel features include:
So in the fight between Mixpanel vs Hotjar, who wins? It really depends on your goals. Crazy Egg Pricing: Starts at /mo, for 30,000 tracked page views, 25 snapshots, and 100 page recordings Unique features: Segmentation, error tracking, and A/B testing Simply put, Crazy Egg is the king of in-depth segmentation and offers you a greater level of flexibility with how data is captured and organised. It comes with features like:
Essentially, Crazy Egg gives you all the data you need to optimize your website performance. Perhaps the only drawback is that they don’t offer a free plan. But they do offer a 30-day free trial of all their plans, so you can get an idea of the Crazy egg experience.
Lucky Orange Pricing: --content--/month for up to 500 monthly page views Unique features: Live chat with website visitors Another free hotjar alternative is the popular Lucky Organe tool. Lucky Orange calls itself “The Original All-in-One Conversion Optimization Suite”. And in many ways, they really do live up to that name. Some features that come with the Lucky Orange tool are:
Now while Lucky Orange has many of the regular heatmap features like the Hotjar conversion funnel feature and session recordings… What sets Lucky Orange apart from the rest is its unique live chat feature. This lets you provide real-time support for inbound queries. It also lets you ask visitors to chat based on their page behaviour or traffic segment. So if improving user interaction is on top of your quarterly goals, then Lucky Orange might be your best choice. User Testing Pricing: Starting at /per participant Unique features: Video responses from website visitors User testing is slightly different from all the other tools on this list. It is a ‘video-first platform’. that lets you directly see and hear the experiences of real people as they engage with your website or apps. It even lets you connect with your own customers to get their insights about your website, design, etc. It goes to the extent of allowing you to:
User Testing comes with unique features like:
Content Square (a.k.a Clicktale) Pricing: Request a quote Unique features: Experience centre Content Square’s biggest strength is perhaps its web analytics. It comes equipped with features like:
But what sets Content Square apart from the rest is its Experience Centre. This feature lets you get a direct overview of the entire customer experience. These insights help you understand how and why certain parts of the customer experience affect your business. Content Square also lets you filter session replays based on user demographics, mouse movements, in-page behaviour, traffic sources, and more. So your journey analysis can get even more nuanced and segmented. Alright then, that’s a wrap on our list of all Hotjar alternatives in the market for you. Now get in there, and pick the one that best fits your needs and goals.
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