Boost Lead Conversion Rate with LinkedIn Conversation Ads

Posted by Amit Pawar on November 28th, 2022

LinkedIn Conversation Ad is one of several B2B marketing tactics that benefits from the increasing use of texting apps. It is meant to increase your prospects’ engagement while cutting CPC in half. Conversation ads efficiently provide your audience with a broad scope of information under one unit. Another benefit is that your audience won’t have to leave LinkedIn and jump on other URLs to learn about your offerings, unlike traditional paid ads.

Things to know about new LinkedIn Conversation Ads:

These ads have only two goals – website visits and lead generation, much like other ad formats but here are the opportunities they can offer - 

• Improve Engagement: This ad tool allows you to use multiple call-to-action buttons. It helps the audience access the content based on their interests.

• Amplify Conversion: It is the easiest way to generate high-quality leads because it enables you to ask pertinent questions to your audience, where the conversation can lead to conversion.

• Gain Insights: Since you can ask relevant questions and get a detailed report on your prospect’s needs via the number of clicks and conversation engagements, it becomes easy to plan the campaign.

LinkedIn Conversion Ad tool works more like a chatbot but better. By presenting different offers and content in one ad message unit without leaving the platform, users can focus on what they want instead of wasting time.

This tool offers a great user experience and boosts conversion chances. You’ll be providing users with valuable information that solves their problems, which helps to gain leads.

To discover how Ondot Media’s progressive lead generation model captured quality leads and influenced the marketing opportunities for our client, please visit - https://resources.ondot.com/case-study/Progressive-Lead-Generation-Model/?_gl=1*11x803i*_ga*MjAyNzE0MjU5Ny4xNjY2MDc1OTgy*_ga_HT8KGGL59F*MTY2OTYyNTI3NC42Ny4xLjE2Njk2MjczNTMuMC4wLjA.