Harnessing the Power of an Impeccable Triad - Research, Content, and Communities

Posted by Amit Pawar on November 29th, 2022

The current business environment brings several challenges for B2B marketers. One of them is adapting to an almost entirely digital approach. B2B buyers need various things to grow and sustain their businesses, like credible publications, community forums, and subject matter experts to choose the right products and solutions. So, marketers need to become reliable and trusted sources of insights for buyers to gain buyers' trust in the decision-making process. B2B buyers like personalized communications and not just generic outreach, messaging, or emails that address a whole market.

The best strategy to engage with B2B buyers is to leverage the power of the triad - content, research, and community. Marketers can generate more ROI with this communication combo.

To connect the triad, here are the steps to follow -

Performing intense market research, getting insights and information from the communities/gatherings, and cross-verifying it with original intent data on their prospects.

Creating relevant content and supporting other valuable content. It is crucial to reply to queries, solve issues in the community, and share independent research that helps buyers make correct decisions.

Being consistent and convincing ensures these steps succeed in building customer connections across all channels. Posting stand-alone content or jumping into conversations in an ad-hoc manner will never help gain the desired traction.

Read more - Harnessing the Power of an Impeccable Triad - Research, Content, and Communities