What are the factors which will drive the growth of the Nutraceuticals Industry in India?

Posted by Akums Drugs & Pharmaceuticals Ltd on December 5th, 2022

 Nutraceutical Market Review in South East Asia

The nutraceutical Market size when estimated in Southeast Asia, particularly India has been found huge. It is ever mounting moreover recent advancements in bioactive food components and functional foods used as nutrition supplements are considered to drive high demand. The Indian Nutraceutical Market is vast and expanded in nature. People exhibit a higher dependency on functional foods just to manage lifestyle-related illnesses. People having a hectic daily routine, pessimism towards physical activities, extended hours of working in virtual mode, etc, all these factors contribute towards the new requirement of Nutraceutical Food. Growing demand for Nutraceuticals in several Southeast Asian countries has made this area a hub for innovation in functional foods and new ingredients.

Role of Nutraceutical Manufacturing companies

People from all over the globe are attracted to the immense growth potential and lower-risk outlooks, of this hub which it is making. Harmonization of the regulatory standards has simplified international trade activities here. Nutraceutical manufacturing companies keep on new patterns and try to bring something more productive which may prove beneficial and more effective in terms of nutritional value.

The expansion of the wellness industry is expected to outgrow further as well. People are more aware of disease management and prevention now started using Nutraceuticals has further increased the demand. Nutraceutical Contract Manufacturers face an everyday challenge to protect and safeguard the nutrient value of nutraceuticals and they can do it proficiently.

Factors Influencing Nutraceutical Demand

Many factors are influencing the growth of the Nutraceutical Industry specifically in these areas. Some of them are as cited below:

• The supplements have gained a lot of popularity as a form of preventive care among customers which further fuels the market. People struggling with lifestyle illness and aging issues led to a significant rise in this demand. With the increased healthcare costs, people prefer to go for preventive care through supplements to improve health conditions.
• The availability of sports nutrition products in the market has promoted wellness for non-athletes. Intensive marketing techniques and endorsement by renowned people have created a sporty image of supplements. Sports nutrition has got popular amongst regular exercisers and hobbyists as a lifestyle choice further enlarging the market size. Protein powder demand has raised exponentially in the last few years and it’s been observed that people not so frequently in Gyms also started opting for the same.
• Higher demands of Vitamins due to the nutritional gap in some or the other condition and trying to cover up the same through supplements have further helped the market to grow its size and productivity. The requirement varies in purpose for different age groups but it does exist. Building up immunity, improving energy levels and weakness, balancing cognitive functioning and physical capabilities are some of the vitamins’ requirements. Improvisation of cardiovascular and brain functioning has further added the requirement for fatty acids.  

 Akums Drugs and Pharmaceuticals Ltd.

 Akums Drugs and Pharmaceutical Ltd. is a WHO-GMP certified pharmaceutical contract manufacturer and globally renowned Private Label Nutraceutical Manufacturerswhose name and fame are spread universally. They are the torchbearer in the field of nutraceuticals and are accountable to serve a major chunk of production to serve mankind. The authenticity and purity of the ingredients are nonpareil and that's why the final products are recognized to bear the highest quality standards.

Key Takeaways

• The nutraceutical Market size, when estimated in southeast Asia, particularly India, has been found huge. The expansion of the wellness industry is expected to outgrow further as well.
• Akums Drugs and Pharmaceutical Ltd. is a WHO-GMP certified pharmaceutical contract manufacturer and globally renowned Private Label Nutraceutical Manufacturers whose name and fame are spread universally.