NBA 2K has evolved from an ordinary product

Posted by Sagelucy on December 7th, 2022

Ronnie 2K tells NBA 2K MT Complex. "I was part of our team to bring this to life but it was perfect to collaborate with him. When we released the teaser, people thought it was going turn out to be another basketball player...it lets us to live in the current fashions, culture, and music, and 2K has a place at the table."

NBA 2K has evolved from an ordinary product that was marketed as a novelty within the world of gaming. It's now a cultural moment and the intersection of music, pop culture fashion, sneakers and of obviously, basketball has taken the game to levels that cannot be matched by other games. With its latest edition, NBA 2K23. the game set the bar high when it announced J. Cole as the first rapper to grace the cover of NBA 2K with the Dreamer Edition. Although it was certainly a surprise that 2K released a cover like this in the midst of the release process, the style of the game's gameplay may have pointed to this happening one day. Although, as it turns out it was not even the idea of 2K, it was J. Cole's.

"Three and a Half Years" in the past, when he dropped a shot during one of the breaks in the All-Star Weekend Saturday Night, J. Cole said 'Ronnie I'd like to be on MyCareer and assist you in thinking about the possibility of that"" Ronnie 2K tells Complex. "I was part of our team on bringing this to fruition, but it was very fitting to work with Ronnie 2K. The moment we released the teaser, everyone thought it was going to be Buy NBA 2K MT another basketball player...it allows us live in fashion, culture, music which 2K has a seat at the table."