Find Out More About Pet Dental Health Market Global Growth With Rising CAGR And Forecast Till 2030

Posted by Mrudula Karmarkar on January 6th, 2023

The global pet dental health market size is expected to reach USD 9.98 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 6.18% from 2022 to 2030. Increasing pet companion ownership, rising demand for pet dental care products, and rising prevalence of pet dental diseases are the major drivers of the market.

The increased prevalence of a variety of oral health-related disorders has been highlighted as a significant driver. According to the American Pet Product Association (APPA), there are 89.7 million pet dogs in the U.S. Every year, pet owners spend an average of USD 49.70 on dental care for their dogs. Furthermore, pet owners' increased knowledge of pet health and an increase in the number of dental operations are driving the market. Periodontal disease is the most common clinical issue in both cats and dogs, and it is usually avoidable by cleaning their teeth. The condition, according to the American Veterinary Medical Association (AVMA), can cause serious health problems ranging from tooth loss to organ damage. According to the AVMA, by the age of three, around 70% of cats and 80% of dogs have some kind of periodontal disease.

The COVID-19 outbreak is having a mixed effect on the pet dental care product industry. Due to the shutdown of vet clinics and specialized salons, the need for pet oral care products has increased. During the lockdown, several online businesses also experienced big sales. Chewy.com gets around 70% of its revenue from subscribers and has seen an increase in revenues since February 2020. As a result of the pandemic, the penetration of online businesses increased.

The market for pet dental care products is fairly concentrated, with major worldwide companies holding a considerable share. Many strategic efforts have been undertaken by the industry's leading players to expand their share. They are focusing on new product releases, mergers and acquisitions, and expansions to reach a larger consumer base. For instance, in June 2020, the new Pedigree Dentastix chewy chunk from Mars Petcare was introduced to stop plaque buildup throughout the day. The company also plans to provide the same product in beef and chicken tastes with a maxi or mini choice for bigger and smaller dogs. For instance, in June 2022, Purina DentaLife introduced ActivFresh daily oral chews to treat bad breath. These chews, created with honey and natural spirulina, have been clinically shown to combat bad breath.

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According to the American Veterinary Medical Association (AVMA), periodontal diseases are the most common dental conditions visibly evident among pets over 3 years old. More than 80% of dogs are diagnosed to have active dental diseases after reaching age three according to VCA Animal Hospitals. Maintaining the dental health of pets with necessary oral care products and routine dental cleaning and other treatments is very crucial in improving animals’ overall health and behavior. These factors are expected to be profitable opportunities for market growth.

The COVID-19 pandemic has caused a market downturn, especially during the year 2020. This unfavorable impact is majorly owing to the declaration of lockdowns in various regions, which resulted in the closure and restricted access to veterinary services. This circumstance has created hurdles among pet owners in accessing better veterinary dental care due to the cancellation and forced limitation of veterinary dental appointments. According to the American Veterinary Medical Association, veterinary services during the pandemic have been a great challenge for veterinarians globally.  The veterinary practices’ productivity declined by 25% in the U.S. driven by the pandemic in 2020. However, as veterinary practices are an essential healthcare business in the country, the services rebounded in 2021 as the activities resumed gradually.

Pet Dental Health Market Report Highlights

  • By animal type, dogs accounted for the largest share of over 50.0% in 2021 owing to the increasing rate of dog ownership as a companion animal in several households
  • The service segment is the largest revenue-generating segment by type in 2021. This is due to the increasing prevalence of oral diseases such as periodontal disease, which is the most common clinical issue in both cats and dogs and is usually avoidable by cleaning their teeth
  • By indication, gum disease accounted for the largest share in 2021. Periodontitis, the most common oral gum illness in dogs over the age of three, is connected with intrinsic variables such as prevalence in small breed dogs and progression with age
  • North America accounted for the largest revenue share of over 35.0% in 2021. The growing number of pet owners and the growing concerns over pet health are driving the market. According to the Animal Health Institute (AHI), more than 67% of American households own pets, almost 400 million dogs, cats, and other animals. Additionally, according to the American Pet Products Association (APPA), overall pet sector expenditures in the United States were USD 90.5 billion in 2018, rising to USD 99 billion in 2020. As a result, increased pet health awareness among pet owners and an increase in the number of dental operations are expected to fuel growth
  • Asia Pacific is likely to exhibit the fastest growth rate over the forecast period mainly due to companies expanding through strategic alliances, new product launches, partnerships, acquisitions, mergers, and collaborations to increase their market position
  • The market is competitive as major players are focusing on investment, partnership, collaboration, mergers & acquisitions, and expansion strategies to improve their market penetration
  • In January 2022, Swedencare AB completed the acquisition of the Italian company Innovet, one of Italy's top and most lucrative veterinary supplement companies. Swedencare will have a strong foothold in the Italian pet healthcare sector as a result of the acquisition

The major players have faced certain challenges in maintaining their veterinary oral care product supply due to the uncertainty of distribution channels. However, government agencies and key market players have taken several measures to maintain their animal healthcare business throughout the pandemic. For instance, Virbac stated in the 2020 annual report that during the year, the company did not experience supply difficulties that could have impacted their overall sales, however, the production sites were unable to operate with 100% capacity, which caused delivery difficulties. The company’s strategies for crisis supply chain management have increased its revenue in the following years.

Some of the other key factors driving the market include the growing adoption of pet insurance with dental care coverage, return to normality post-pandemic with enhanced e-commerce sites, increased pet healthcare expenditure, R&D initiatives in the veterinary dental industry by major companies, and expansion of oral care product offerings. For instance, according to the American Pet Products Association, the U.S. pet care expenditure raised from USD 90.5 billion to 123.6 billion from 2018 to 2021. Hence, the rising annual expenditure for pet healthcare is a significant factor in the market growth.

List of Key Players of Pet Dental Health Market

  • Virbac
  • Colgate- Palmolive Company
  • Dechra Pharmaceuticals plc
  • Nestlé Purina Pet Care
  • Vetoquinol SA
  • Nylabone (Central Garden & Pet Company)
  • Barkbox
  • imRex Inc.
  • Basepaws, Inc.

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Mrudula Karmarkar

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Mrudula Karmarkar
Joined: March 30th, 2020
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