6 Event Engagement Tips from Industry Experts 2023

Posted by Delimp Technology on January 12th, 2023

In recent years, corporate event habits have shifted dramatically. When you host an event, there is a lot at risk. As a result, keeping up with current corporate event industry trends is critical to making your events more successful than ever. We compiled data from meetings, talks, and studies with event industry experts, analysts, and our clients from Fortune 500 businesses to determine the 13 corporate event themes that will affect the event industry in 2023:

1. Hybrid Events Are on The Rise

The popularity of hybrid events has significantly grown in recent years. 71% of firms with 5000+ workers have hybrid events in their repertoire in 2022. (Marketing). And it's a growing trend in the event sector that's projected to continue in 2023.

Event Engagement Tips of the next generation have witnessed how combining virtual and in-person aspects may improve event sustainability and accessibility. As a result, they are advocating for the event sector to continue in this route.

But there's another reason why hybrid events will be a huge event trend in 2023.

The urge to meet in person among eventgoers is at an all-time high. However, event planners are apprehensive to return to entirely in-person gatherings for two reasons: travel and venue fees.

2. Events Are Increasingly Becoming an Element of The Omnichannel Experience.

Consider how effective an omnichannel event approach may be. Event planners have recognized this. As a result, omnichannel events are one of the key corporate event trends for 2023.

People are more inclined to purchase your product or service after seeing it at an event, without a doubt. Create an experience that begins well before the start of your event and continues long after it is done, tailor messages, and leverage numerous digital channels to create a personalized journey for your clients. And your revenue is expected to skyrocket in 2023.

Implementing an omnichannel event strategy is one of the most effective methods to interact with your consumers and increase Brand Strategy.

3. One of The Few Surviving Sources of First-Party Data Is Events.

The cookie-free future is rapidly arriving. However, all is not lost for marketers. There is still first-party data available to provide businesses with a vital competitive edge and to boost business results, sales, and marketing activities. Accenture reports that 83% of consumers are eager to contribute their data in order to create a more personalized experience.

When you create exciting events, guests are eager to share their information with you. After all, they want to make the most of your occasion. They also expect a personalized experience.

As a result, one of the 2023 event trends is that marketers will arrange more events to get this critical data. It will assist businesses in personalizing and increasing the effectiveness of their events by generating better customer experiences based on what they know about their audience.

4. the Measurement and Analysis of Event Data Are Becoming Increasingly Crucial

The more you utilize data to assess the success of your events, the better you will be able to organize future ones. As a result, event marketers will prioritize this corporate event trend in 2023. Especially with the increasing pressure to run better events than your competition.

If an event fails to meet its objectives, it might be a loss of time and money that could have been spent elsewhere. If the event is a success, you'll want to know why so you can reproduce it in the future.

There are currently several event platforms and mobile applications that allow you to collect massive amounts of data, such as:

• No. of registrations

• Attendance rate

• Returning Participants

• Event Engagement Tips rate

• Session popularity

To fully benefit from event data, you must be able to assess your progress and make changes as needed. This entails developing specific goals and objectives for your event and then assessing against those objectives.

After all, if attendance at an annual conference or convention is what matters most, but it turns out that people really enjoyed meeting in smaller groups during breaks in sessions - and they were more likely to attend future events as a result - you should know so that the next time around you can give attendees what they want: smaller groups with more opportunities for interaction.

5. Building Eco-Friendly, Sustainable Events Is Crucial

With growing concerns about the environment and our planet's future, it's no surprise that event sustainability is a key corporate event trend for 2023. And it's not going away anytime soon in the event of Business Consulting Services!

Indeed, COP26 issued a report encouraging event organizers to follow in their footsteps and host more sustainable events. Here are a few of the steps they took to make their event as environmentally friendly as possible:

• Priority was given to low-carbon alternative energy sources.

• Material that has been reused or recycled

• Food products purchased locally and in a season were prioritized.

• Encouraged guests to utilize environmentally friendly transportation.

• Employed local people

Organizing more virtual and hybrid events is another approach to lessen your event's carbon footprint in 2023.

Making your events more sustainable will help them stand out in 2023. You'll demonstrate to your attendees that you care about their health and the environment.

6. Mobile Event Apps Are One of The Best Ways to Make Events Interactive and Keep Audiences Engaged 

According to studies, the average American checks their phone 262 times every day! And smartphone applications account for 88% of that time. Of course, one of the corporate event trends in 2023 will be a rise in the use of event applications. The mobile applications that people use on a daily basis provide a lot of convenience, perks, and Event Engagement Tips. They want to have the same experience when they attend your events.

This includes more than just keeping participants interested with engaging user experiences during the event.

Before your event, you may utilize your conference event app to tell participants about the program, speakers, and subjects. You may even allow them to begin connecting with other guests via the stream and networking. And your mobile event app usage does not end when your event concludes. You may share your on-demand material with participants, allowing them to continue exchanging knowledge and creating relationships with one another.