Real Estate Photography Services - Setting Your Rates

Posted by ABHISHEK KUMAR DHURIA on February 5th, 2023

Real estate photography services are an excellent way to make your real estate business stand out from the competition. By offering professional photos of homes for sale, you’ll increase the number of clicks to your listings and help sell properties quickly.

The first step in creating your real estate photography business is choosing the type of services you want to offer and finding clients who are willing to pay for them. This can be a challenging task, especially if you are not sure how much to charge for your services.

One of the most common mistakes new real estate photographers make is pricing based on what they think their competitors are charging. Unfortunately, this is a mistake that can cost you a lot of time and money in the long run.

When it comes to setting your rates, you should consider the home value in your area and the average household incomes of your clientele. This will allow you to accurately determine the value of your services and set your prices accordingly.

You should also consider your experience level and how much time you have to spend editing and delivering the final product. If you are a beginner, it may be best to start at the lower end of your price range and gradually work your way up as your skills and experience grow.

Your real estate photography services should be priced in such a way that they cover all your fixed costs, your costs of doing business everyday and the costs you incur from doing your business (like your camera gear, computer, software, internet, Realtor board membership fees, car payment, insurance etc).

While you are setting your pricing, remember that the more add-ons you can include with your packages, the more value you are giving to your clients. These can include 360 photos, aerial photography, videography and more.

Boko Media aerial photography is a great add-on to your photography services and can really boost the look of your work. This is a great way to show the views of a property from above and can make it easier for potential buyers to imagine themselves living in it.

If you have a full frame sensor camera, consider getting a lens that has a wide angle for capturing the entire property or a longer focal length for more detailed shots of the interiors. Alternatively, a cropped-sensor camera can be used with a lens around 10-22mm or 12-24mm.

When taking photos of homes, you should consider the time of day and weather conditions. This will influence how you photograph the exteriors and the interiors of a house, allowing you to get the most out of your shoots.

Another factor to keep in mind is that you should be able to return your photos to your clients within 24-hours. This is a relatively quick turnaround and can be achieved through a combination of pre-planning and efficient post-production.

When you are planning to launch your business, it’s a good idea to choose a location that is easily accessible and allows you to take advantage of natural light when possible. This will also give you more flexibility in shooting a variety of different angles of the same property.