Color Cosmetics Market Trend Analysis: 2023, Competition Tracking and Growth Insights till 2030

Posted by Pearl Smith on February 8th, 2023

Color cosmetics, personal care products, are the combination of chemicals used to enhance the appearance of the body or impart aroma to the human body. These are the cosmetic ingredients or colorants used for make-up, oral care, fragrance, hair care, skin care, and personal hygiene. Color cosmetics include eye make-up products, lip care products, nail care products, and facial make up products, among others. Moreover, they are used to enhance the aroma of the beauty products such as lipsticks, foundations, powders, eye shadows, etc. Color cosmetics can also help to improve mood, enhance appearance and boost self-esteem. They are available through online channels, or at specialty stores, supermarkets, and exclusive brand outlets.

Major players operating in the global color cosmetics market are Beiersdorf, Avon Products, Inc., Krylon, Coty Inc., L’Oreal Group, Revlon, Johnson & Johnson, Estee Lauder Companies Inc., among others.

The demand for color cosmetics has seen steady growth over the past few years, driven by factors such as increasing consumer interest in self-expression and personal grooming, rising disposable incomes, and the growing availability of these products through various distribution channels. Social media and influencer marketing have also played a significant role in promoting the use of color cosmetics and driving demand among younger consumers. Additionally, the development of new and innovative products, as well as increasing awareness of natural and organic ingredients, has further fueled the growth of the color cosmetics market.

Key Market Drivers:

Increasing adoption or preferences for color cosmetics is expected to augment the growth of the color cosmetics market during the forecast period. For instance, in April 2022, Health and Glow announced the launch of new color-cosmetic range to expand its product portfolio. These affordable, high-quality products will be available at Health and Glow retail touchpoints across India as well as on the brand’s website and mobile app.

Moreover, growing consumer inclination towards organic cosmetics is expected to boost the growth of the color cosmetics market. For instance, in December 2019, Ayurvedic personal care brand, Biotique forayed into colour cosmetics and launched a line of Natural Makeup. The range offers all-natural make up that is infused with elements that boost skin health. The range is made with organic ingredients and is available in three ranges- Diva, Star, and Magic.

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Pearl Smith

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Pearl Smith
Joined: September 27th, 2022
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