Inventive Ways to Use Business Card Printing

Posted by Steve Morgan on February 22nd, 2023

Giving out business cards is a great way to spread the word about your business, generate sales, and increase brand awareness. Nevertheless, handing out a basic business card to a passerby or at a business meeting is only going to be so effective. An average professional gets multiple business days every week and month. So, you have to make sure that they remember you.

But the good thing is business cards do not have to be boring. Thus, we have come up with a few creative ways to use business card printing.  Let’s take a look at them.

1. Loyalty Cards

People love being rewarded, particularly with freebies or discounts. So, the best thing to do is to turn your professional business cards into loyalty cards.

When people frequent your café, store, or other establishments, they will get a hole punched or a stamp on their card. When they get the stamps required, they are going to receive a new card or a reward card. For example, if you own a salon, they will collect points for a free haircut.

Make sure that you are branding the business cards well, making the contact details and logo stand out on the front card along with holes or space for stamps.

2. Bag Stuffers

Including attractive luxury business cards with all orders that you are sending out can be an excellent way to transform your one-time customers to repeat clients. These are not simply great to stuff in the guests’ bags that check out at the company but also for swag bags, which you create for conventions or charity events.

When your customers notice the business card, they will hold on to it so that they can get in touch with you again. Apart from contact details, your business card should use a call-to-action or color scheme for encouraging the customers to pick up.

3. Appointment Cards

You can use your luxury business card printing idea to remind your customers of their upcoming appointment. These hybrid appointment and business cards should be designed with the logo, contact details, and branding details of the company in pride of place. Keep a place on the card where your client or staff can enter details of their future appointment.

In case you have got the space, add space for recording not only the date and time of the future appointment but also who the appointment is with along with other crucial details, such as a deadline to rearrange or cancel it.

4. Referral Cards

These are business cards that your customers can hand out to their family or friends for raising brand awareness. It can be especially beneficial to use business cards for accounting firms, retailers, and tax preparation businesses.

The referral business cards are going to look like regular business cards but will have spaces for the referrer for putting their name on there so that they know who will get credit for a referral. Simply make sure that the referral cards are accompanied by other branding details for staying consistent with your company image- for instance, they should contain the same color scheme and logo.

Bottom Line

With the right business card ideas, you can change a potential customer to a loyal one. With them, you can make a good impression on your potential customers or make the rounds at a conference. With the above business card uses, you can stand out from your competitors.