Global Impact on the Head-up Display Market in the Automotive Industry

Posted by Tom C on February 27th, 2023

The global semiconductor shortage is creating significant challenges for the global automotive industry. The production lines of many brands have been severely hit, which in turn has pushed the delivery timelines of vehicles.

Almost every major automotive company has recognized the unprecedented challenge, which may pose a threat for at least another year, and is reworking on set plans. BMW in Germany, for instance, is reportedly planning to drop head-up displays from some of the additional package options it offers on its products. According to a report in the German auto website Bimmer Today, the head-up display option may be done away with from a package that also includes feature highlights such as laser lights, selective beam, and driving assistant. It is reported that while the entire package costs EUR 3,650, the plan is to price it at EUR 2,500 if HUDs are not included.

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Head-up display market size is valued at USD 2.4 billion in 2022 and is anticipated to USD 6.4 billion by 2027; growing at a CAGR of 21.3% from 2022 to 2027.

Advanced head-up displays, such as AR-based head-up displays, make driving highly comfortable and safe by virtually displaying real-time traffic conditions for drivers. However, windshield-based head-up displays require large space in automotive cockpits. Thus, significant efforts are being made to re-design automotive cockpits owing to substantial space occupied by AR-based head-up displays on the dashboards of automobiles. Any decrease in the size of AR-based head-up displays is expected to result in reduced clarity of augmented images, causing them to be less legible to drivers. Moreover, iris recognition devices and gesture control devices are required to be installed with head-up displays in vehicles to make the projections available precisely in the field of view of drivers. The space constraints for embedding AR-based head-up displays in automotive cockpits are a key restraining factor for the growth of the head-up display market for automotive applications.

Laser-based volumetric displays are key substitutes for head-up displays. Volumetric head-up displays represent information in a volumetric aspect. With the help of lasers, images are projected on windshields to give the illusion of depth. During the night and harsh driving conditions such as fog, low-light vision, and heavy rains, laser-based volumetric displays ensure enhanced safety and traveling information to drivers. In the automotive industry, volumetric head-up displays use laser rays to display images on windshields. In the aviation sector, volumetric displays play an important role in air traffic control.