Building a Community with Multi-Channel Networks

Posted by Daniel Brown on March 2nd, 2023

Multi-Channel Networks (MCNs) have become a popular way for creators to monetize their content and grow their online presence. In this article, we'll take a closer look at what MCNs are, how they work, and what benefits they offer to creators.

What is a Multi-Channel Network (MCN)?

A Multi-Channel Network (MCN) is a company that works with content creators to help them manage and monetize their online presence across multiple platforms, such as YouTube, Facebook, Instagram, and Twitch. MCNs typically offer a range of services, including content creation, audience development, marketing, and advertising.

How do MCNs work?

MCNs typically work by partnering with content creators who have a significant following on one or more platforms. These creators agree to work with the MCN in exchange for access to their services and support. In most cases, the MCN will take a percentage of the revenue generated by the creator's content, typically between 10% and 40%.

The exact terms of the partnership between the MCN and the creator will vary depending on the specific company and the creator's needs. Some MCNs offer a full range of services, including content creation, editing, and distribution, while others focus more on monetization and advertising.

What are the benefits of working with an MCN?

For creators, there are several benefits to working with an MCN. These include:

1. Monetization: MCNs can help creators monetize their content by connecting them with advertisers and brand deals. This can be especially helpful for smaller creators who may not have the resources to pursue these opportunities on their own.

2. Audience development: MCNs can also help creators grow their audience by providing support for marketing and promotion. This can include social media management, email marketing, and other tactics to help creators reach more people.

3. Support and resources: MCNs often provide creators with access to resources and tools that can help them improve the quality of their content. This can include access to professional editing software, equipment rentals, and other resources.

4. Community: MCNs can also provide creators with a sense of community and support. Many MCNs host events and other activities where creators can connect with each other and learn from each other's experiences.

What are the drawbacks of working with an MCN?

While there are many benefits to working with an MCN, there are also some potential drawbacks to consider. These include:

1. Revenue sharing: MCNs typically take a percentage of the revenue generated by a creator's content, which can eat into their earnings.

2. Lack of control: When working with an MCN, creators may have less control over their content and their online presence. This can be especially problematic if the MCN has strict guidelines or requirements that the creator must follow.

3. Contract terms: The terms of the partnership between the MCN and the creator can be complex and difficult to understand. Creators should carefully review any contracts before signing on with an MCN.

4. Not all MCNs are created equal: There are many different MCNs to choose from, and not all of them are reputable or trustworthy. Creators should do their research before signing on with an MCN to ensure that they are working with a reputable company.

In conclusion, Multi-Channel Networks (MCNs) offer creators a range of benefits, including monetization, audience development, and support. However, there are also potential drawbacks to consider, including revenue sharing, lack of control, and complex contract terms. Ultimately, creators should carefully weigh the pros and cons of working with an MCN before making a decision.