5 Basic User Behavior Every Website Owner Must Know

Posted by Doubleklick Designs on March 4th, 2023

Before designing a website you must understand how a user thinks and behaves. This will help you design a site that connects with the user instantly, which means they are more likely to do business with you.

You need not attend human psychology classes to know this. Simply hire a reputable web design agency in New York. The professionals are experienced in this field. They are well-versed with the changing preferences and behavior of users online. They design websites accordingly, based on the user behavior in your niche.

Here are a few important points on user thinking and behavior that every business who owns a website must know.

1. Users scan; they hardly read:
Users never read the whole text on a website. They only scan. That explains the importance of catchy lines, short paragraphs, bold words, and keywords that make the user stop and read. Otherwise, they would simply scan and go.

2. Users want quality and reliability, not great design:
What would a user do with a great design? They have come to your website looking for a solution to their problem. If they find it or think your website is close to giving them a solution, they will stay. Otherwise they will go. They might admire the design a bit, but that’s it. So, design is only to attract; to retain visitors and to convert them, you need solid content.

3. Users are an impatient lot:
You ought to bear with this! Within seconds the user will conclude whether your website is worth staying on or not. This also brings into play the loading time. If your website fails to load in seconds, you have lost it.

4. Users hardly follow a sequence:
Book reading and website reading are different. Users on a website hardly follow a sequence or open your site page by page. They will see what appeals to them. They may jump pages. They may never read your Our Story page. They may simply be impressed by your homepage and jump directly to Contact Us page. You never know what a user does on your site. So, be prepared for surprises.

5. Users love to be in control:
So, please do not annoy them by frequent pop ups. They would simply get out of your site! Make sure they have easy access to the “back” button. And yes, never let your site’s links open in new browser window.

Now that you know the basic behavior of a user, time to contact a reputable web design agency in New York to build a user-friendly website.