4 Best Practices for GDPR-Compliant Lead Generation Process

Posted by Amit Pawar on March 13th, 2023

B2B marketing teams must keep track of GDPR compliance and its updates to ensure they respect the customer’s right to privacy. A few business owners can successfully implement GDPR-compliant lead generation processes, while many are still struggling to comply with all the rules and regulations led by the European Union. Businesses must completely adhere to all the policies led by the governing body to avoid hefty fines.

In this blog, let us have an in-depth understanding of GDPR, its impact on businesses, and what are the best practices to ensure lead generation processes that are GDPR compliant.

GDPR and Fines on Non-Compliance
General Data Protection Regulation (GDPR) is the European Union legislation that enforces consumer data protection rules. This legislation secures EU citizens from unethical gathering, using, and processing of their data. The legislation was formed and implemented in May 2018 and protects consumer data such as names, addresses, email addresses, or any other personal data that can be leveraged to reveal a person’s identity. Since its inception, GDPR has been enforcing and evolving data protection rules that give customers more control over their data.

Read more: GDPR-Compliant Lead Generation Process