A Convenient Way to Purchasing Handicraft Online

Posted by jeenniwill on July 6th, 2016

The Convenience of an Online Store:  The handicrafts industry has been rather slow in using technology.  While most activities have gone online, the main reason people did not buy handicrafts online was their ignorance.  The good handicraft stores always maintained that person to person contact be established than just a cold online acquaintance.  This leads to a situation where the buying public did not know what to look for.  In many cases, the true and vibrant colors had to be seen directly and could not be reproduced on a computer.   Here, the fast changing face of online transactions has ensured that a reproduction as close as possible to the original could be had with the deployment of the latest bit of know how.

The Advancement of Online Stores in India:  What hindered the adoption of online shopping in India was the slow ingress that technology made in to the hinterlands.  But of late, with sufficient emphasis made on this count by the government, more and more global desi online ventures have cropped up.  This has seen the growth of ecommerce ventures like never before, so much so that the traditional shopkeepers have been threatened.  The lowering of cost and the wide spread use of computers has ensured that more and more people from the far interiors of the country have started taking advantage of the opportunities offered. 

The Depth of Ecommerce in India:  With an ever growing broadband penetration that have at times been exponential in nature, has seen the explosion in growth of online shopping sites.  The easy and ready availability of venture capitalists that help fund such enterprises and has seen the growth of online commerce to even organic grocery stores.  The alacrity with which the consumer has taken to online shopping has only increased such activities.  This is one field that has shown tremendous growth even during tough times that the economy is going through.

The Role of Marketing:  The proliferation of online shopping sites that cater to solely Indian shoppers and their habits has given way to a swadeshi marketing approach to goods.  What sells in foreign countries does not apply here.  Thus, the local demand has created the need for a local approach to selling goods.  More importantly, a whole new marketing movement that places emphasis on local content has emerged out of this chaos.  Looking into the future, we can hope  for more such localized content in every sphere of our lives.