Researching PPC Keywords: How to Choose the Right Ones

Posted by Kaira Turner on March 22nd, 2023

The process of running a pay-per-click (PPC) campaign can be overwhelming, especially if it's your first time. You must, however, choose the right keywords if you want your PPC campaign to succeed. It is always best to target the right keyword for your business in order to get the best leads.

To accomplish this process, you need the assistance of an industry expert since a common person does not understand it. For instance, when I had the same need, I hired the best PPC Company in Chandigarh.

In this article, you will learn how to conduct keyword research and select appropriate keywords for your PPC campaign.

PPC Keyword Research: Why Is It Important?

When it comes to PPC advertising, keyword research is essential because it allows you to:

• Make sure your PPC campaign has the right budget
• Achieve campaign objectives
• Analyze the terms people use to find your site
• Identify the keywords that lead to purchases
• Determine the most credible keywords to drive traffic to your website
• Create ad groups based on search intent for your keywords
• List negative keywords that are unrelated to your ad's content

How to Select the Right Keywords for PPC Campaigns?

1. Identify Your PPC Campaign Targets

Decide what your campaign's goals are before you start your keyword research. Consider the actions you want visitors to take, the number of clicks you want to gain, and the purpose people have in mind when they click on your ad.

2. Consider Your Ideal Customer's Perspective

Take a moment to consider what search terms your ideal customer might use when searching for a product or service similar to yours.

3. Use A Top Keyword Research Tool

Generate a list of potential keywords using a keyword research tool. Among the most popular keyword research tools are Google Keyword Planner, SEMrush, Ahrefs, and Moz.

4. Find Out What Is Already Working

The keyword planner feature offered by Ahrefs can be used to determine what keywords your competitors are using. In addition, it is possible to search for keywords in high-ranking content by using a paid tool or by using careful deduction. Be sure to pay special attention to the headers and first few paragraphs, as these are areas where keywords are often used.

5. Sort Your Keywords

The next step is to categorize your keyword list into groups according to their intent. The following are some common categories:

• Brand keywords: Keywords containing your brand name.
• Product keywords: Keywords that provide information about your products or services.
• Competitor keywords: Keywords that include the brand names of your competitors.
• Long-tail keywords: Longer, more specific phrases that are less competitive and are more targeted.

6. Analyzing Keyword Performance

Analyze each keyword's metrics, such as its search volume, cost per click, and competition, using a tool like Keywords Everywhere. In this way, you can narrow down the potential keywords you want to target.

Or, you can take help from the experts as I did from a Chandigarh PPC company (also mentioned above). By using their high-quality PPC services in Chandigarh, I got the potential keywords for my campaigns.

7. Compare the Costs

Comparing the costs of keywords is easy with a browser extension like Keywords Everywhere. By doing this, you will be able to determine which keywords are worth bidding on.

8. Select the Right Match Type

A keyword can be matched based on three types of matches: broad match, phrase match, and exact match. Broad match ads will target your exact keyword and any related phrases; whereas exact match ads will target searches that match your exact keyword. Targeting your leads more specifically as they get more specific in their searches is generally recommended.

9. Design Landing Pages and Ad Copy

Create a landing page that matches the user intent and a compelling ad copy including your chosen keywords. The three levers of your PPC campaign should be closely aligned (copy, keywords, and landing pages).

10. Measure Your ROI and Track Your Spending

Track your keywords' performance and calculate your return on investment by setting up tracking on your site. In case your PPC campaign is underperforming, lower your bids on those keywords or adjust one of the three levers.

Final Words

In conclusion, choosing the right keyword for your PPC campaign requires patience, research, and time. The steps outlined above make it easy to find the most relevant keyword for your campaign. If you don't want to do it by yourself or don't have the right knowledge, then you can hire professionals. As I mentioned in this post, I've hired the best providers of PPC services in Chandigarh for my business's campaign. You can also do the same!