6 Ways To Increase Your Social Media Engagement

Posted by Unlimited Exposure Online on July 7th, 2016

So you have a few profiles or pages on popular social media platforms, but how do you increase engagement? Turn to the tips below when searching for new fans and followers, or to encourage your current fans and followers to interact and visit with greater frequency.

Post Interesting Topics:-

Whether you are adding an article to LinkedIn, sharing a video on Facebook, a quote or image on Instagram, or sending out your daily tweet—you must post interesting topics. A common error many businesses make, is to post only about their products or services. This approach is ineffective, and just isn’t relevant or fun. This isn’t to say that some of your posts can’t be about your products or services—but most should be about topics that readers want to respond to.

Offer Online-Only Promotions And Perks:-

As mentioned above, the vast majority of your posts must be about non-sales related content. That being said, an excellent way to encourage social media activity is to post online-only promotions and perks on your social media profiles. For example, post a 48-hour coupon code on Facebook for 20% off a same day order. The success of the post will be easy to track by how many sales you generate—even if the promotion is longer than 48 hours. Also offer pre-orders, build hype for new products, or offer your new products first on social media.

Invest In Sponsored Posts:-

Find a reputable social media company to create sponsored post and social media campaigns within your preferred social platforms. While you can of course create your own social campaigns, you will get more bang for your buck if you let an SMO company do it for you. This includes social bookmarking, and Facebook, Twitter, and YouTube promotion services.

Share Trending Posts:-

Check daily to see if there are any relevant trending posts that you can share to your social profile—or at least comment and engage with. This includes videos, quote cards, articles, and images.

Post Eye-Catching Images:-

Whether speaking of an image you took yourself, or one that you are sharing from elsewhere on the web—make sure the image is crisp and clean. Social media sites like Instagram have amazing filtering options that can make just about any image look visually appealing.

Ask Engaging Questions:-

Encourage increased activity, by posting engaging questions. As always, capitalize on trending topics—but also ask fun questions that your target audience can relate to. A few examples include:

- What will you be up to this weekend?

- What is your favorite XYZ?

- When was the first time you XYZ?

Much of this engagement is something that you can manage solo, but reach out to a social media company in Canada to help identify your areas of opportunity.