Learning Analytics Market Challenges, Key Vendors, Drivers, Trends and Forecast 2020-2030

Posted by sneha patil on March 23rd, 2023

Market Overview:

Learning analytics is an analytical process to calculate the gathered data, interpret and report the information about the learners and their way of methodology. This analytical tools helps the data to improve their learning and the environment in which the learning takes places.

Many business organizations can determine training course completions quantitatively, but find very difficult to measure qualitative aspects such as informal and social learning experiences and their results. This analytical technology helps to clarify the intangible learning experiences. Additionally, the companies need to retain the talented workforce to develop innovative products in order to sustain the Learning Analytics Market. Hence, business organizations lay stress on developing constant learning culture for employees which in turn empowers the learning analytical tools to boost the innovation in the organization.

Key Players

Market research future identifies some of the key players of Learning Analytics market are Blackboard Inc. (U.S.), Microsoft Corporation (U.S.), IBM Corporation (U.S.), Oracle Corporation (U.S.), Pearson Inc. (U.K), Saba Software Inc. (U.S.), McGraw-Hill Education (U.S.), SAP AG (Germany), and D2L Corporation (Canada), Cornerstone OnDemand (U.S.), Jenzabar (U.S.), Knewton (U.S.), and Kronos (U.S).

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Market Segmentation

The learning analytics market is categorized as tools, services, deployment, application, and end-user.

By tools, the learning analytics market is subcategorized as predictive analytics, content analytics, adaptive learning analytics, discourse analytics, analytics dashboard and others. On the basis of service, the market is classified as training & support, consulting service, integration & implementation and others. On the basis of deployment, the market is consists of on-premises and on-cloud.

The application-based learning analytics is segregated as higher education, K-12 education, and business enterprises. Furthermore, based on end-user, the market is classified as BFSI, IT & telecom, retail& e-commerce, education, manufacturing, healthcare, media& entertainment, and others.

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Learning Analytics Market Regional Analysis

Based on the trends, opportunities, along with the market segmentation, out of the four major economies of the world, the North American region is expected to have the highest growth in the learning analytics market that will be witnessing the emergence of factors that will help in enjoying dominance over the market by the end of the global forecast period in 2023. The main reason behind this is the rise in the technological advancements backed by the wide-scale and early adoption of these solutions by the target audience in this region.