How to customize promotional tote bags?

Posted by Brian Miller on July 7th, 2016

In a global market where marketing plays a bigger role than the products themselves, promotional tote bags can be a key player. Today’s businesses are too much depended on marketing. The tools of marketing are also always changing where promotional items are playing a big role. Tote bags can be wonderful personalized promotional items for all types of brands.

Today’s modern business world is too competitive. To survive in the race, most companies are using their top people working on figuring out the best marketing plans. This is such a market where marketing has exceeded all the previous boundaries, thanks to the technological revolution. As a result, many marketing or promotional plans from days gone by, do not apply in today’s marketing world. So, most companies have to usher numerous promotional plans fitting with the modern trend. In such a scenario, promotional tote bags are playing a very important role.

As a matter of fact, amidst all the personalized promotional items, tote bags are thought to be the best. It is simple to understand, we cannot afford to keep filling our land fills with single use plastic bags. Considering that tote bags can be used over and over and over and stores are charging for bags when you shop, promotional bags have become very popular among people or all ages, genders and ethnicities. They also have become a part of the trending fashion of women as well. Having a promotional label on them would be an excellent idea. Here, the buyers themselves become the promotional media, since they use the bags while doing their daily chores, visiting places or hanging out with their friends. However, there are certain things to remember when it comes to customizing the tote bags.

• Fashion is first
Tote bags are remarkable fashion accessories that people of all classes use on a daily basis. More precisely, these bags are widely used by women for various purposes. So, while designing such bags, one must focus on the fashion trends of the present time. People now are more concerned about fashion than ever. And the number of fashion-conscious people are getting consistently higher. A tote bag with a great design is ready to be the best weapon for marketing.

• Promotional message should be focused
Nowadays, people are attracted to what the companies have to say, not just how they look. So, while the logos of the companies are very important to be printed on your promo items, it’s also a good idea to add a tag line or catchy promotional message. Why not, you’ve got the space, the audience’s attention and your competition is doing it. Thus, the focus should be to add a promotional message too.

• The look and the content
Another important designing aspect of the promotional tote bags is that they must look according to the nature of products they are carrying. The nature of products depend on the type of people who use the product. If it is for a kid, then the design of the tote bag should include images and colors friendly to them. For this purpose, cartoon characters can be a perfect example.

However, as a personalized promotional item, promotional tote bags can perform the best because of their relevance to the current time. Government policies are friendly to tote bags, which is good news for all big businesses and small companies alike. So, properly utilizing these bags, a company can perform a lot better because there aren’t many other authentic promotional items that are so useful that they can be used daily & will reach out to so many people for that small price you paid for that promotional gift.


Promotional tote bags can be a great marketing tool for any company. They are very effective personalized promotional items.