Understanding SMS Marketing Services As A Business

Posted by Richard Kelly on July 8th, 2016

What are sms marketing services? Text messages are used for business promotion and these messages are sent in bulk. To send bulk messages, the senders that are businesses rely on telephone companies. Telephone companies have infrastructure called SMS gateway for sending bulk messages. It is these companies that provide messaging services.

How is messaging service provided?

The service provider sells messages. As a buyer, you will buy messages in bulk like one million, two million and more. You will be allotted a set number of messages and also you will be provided access to the gateway from where you can flash messages. You will enter the message and also feed targeted mobile numbers for the gateway to send the messages. Also you can set the gateway to send messages on a certain day and time.

How is this service different from regular messaging?

You don’t need any education on messaging as you can send any number of texts from your mobile but do you think that it will be affordable or you will be able to send millions of messages from your mobile? Regular messaging is expensive as mobile network service is used for sending messages. But sms marketing services is provided through Internet where per message cost is reduced to negligible in comparison to bulk messaging.

When you buy messages in bulk, you pay for millions and not for single messages. You can buy millions of texts in a few hundred dollars only and also you will get complete service that includes report on messaging. The service provider will prepare a detailed report on the messages sent. He will see that every message is delivered. The report will contain the messages sent and the number of unsuccessful SMS. You will pay for successful messages only.

You can provide sms marketing services. If you want, you can become a reseller and earn quick money by reselling messages. Here you need joining a telephone company as a reseller. You will buy bulk messages at reduced price and also you will get freedom to resell those messages at a premium. Your service provider that will be a branded telephone company would have nothing to do with your clients or your profit.

Bulk messaging is in demand as every business needs this service. Whether small, medium or large, it is difficult for a business to work without marketing and for marketing bulk messaging is the cheapest way.