Why Should You Invest in a Custom Step and Repeat Backdrop?

Posted by Steve Morgan on May 1st, 2023

Are you looking for an affordable way to increase brand awareness for your business? You can use step and repeat backdrop.

They are everywhere. This is the reason in this blog, we are going to discuss a few reasons to invest in a custom step and repeat backdrop for your business. But before that let’s learn what is a step and repeat the backdrop.

What is a Step and Repeat Banner?

A step and repeat backdrop are also known as red-carpet banners or media walls. You will often see them at events and movie premiers. In simple words, a step and repeat backdrop is a photo backdrop, which includes the logo. Like the name suggests, people step in front of the banner and pose for photos. You will find the logos repeated serially behind them.

It might sound a little basic but don’t let it deceive you. These are strong and effective marketing tool that is used by different types of businesses.

Reasons to Invest in Step and Repeat Backdrop

1.  Takes the Company Branding to the Next Level

With a step and repeat banner, you can make a big impression. Unlike trade show table covers, with these you can reach out to audiences better. With the help of these graphics, you can associate the brand with the glamor and professionalism of red-carpet events. It adds a ‘wow’ factor to the trade show booth. Hence, it will set you apart from your competitors.

2.  Boosts Credibility

Many brands use large printed backdrop banners to give their brand better exposure. Presently, there are several meetings, media events, gatherings, and conferences that use such backdrops. Most step and repeat banners have slogans, logos, and brand icons. All in all, when you use them for an event, it can add more credibility to the brand. Hence, your brand value will increase.

3.  Free Advertising

We live in a world, where people prefer visuals. This is the reason people prefer custom printed table covers. People love taking videos and photos of an event they are attending to post them on their social media platforms. Hence, with the step and repeat banners, you can be sure that they are going to be seen several times over the internet. Hence, it will offer your brand free advertising. This is not something you will be able to achieve with other trade show displays, such as custom printed table covers.

4.  Affordable Means to Advertise

One of the primary benefits of using these trade show displays for your next event is several uses you can get from them. These backdrops can be multiple times. If you handle it right away, the banner can last for several years. By using the banner more than once to advertise your brand, you can increase your ROI.

5.  Makes Attendees Feel Special

When you install a step and repeat the backdrop at the event, you can make attendees feel like celebrities. You can ensure that there is a dedicated photography space that lets your visitors be the center of attention. Your visitors will have great fun posing in front of the background. In fact, it can be an interactive experience for them. Moreover, with the step and repeat backdrop, you are providing top-quality images of the event that boosts professionals and serves as a great marketing plan. Make sure that you attract people to take part by creating some interesting and fun designs. It will help in drawing in more visitors to your site.

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Steve Morgan

About the Author

Steve Morgan
Joined: July 8th, 2020
Articles Posted: 69

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