How To Improve Your Local Ranking on Google Search

Posted by Olio Penman on May 26th, 2023

Plan marketing in 360 degrees is necessary for any business. One must improve local ranking on Google search as it can significantly benefit your business by increasing visibility and attracting more customers. Here, I focus on a few key elements required for your local ranking on Google search. 

Create and Optimize Your Google My Business (GMB) Listing

Claim your GMB listing and ensure accurate information, including your business name, address, phone number, and website URL. It would help to get enquiries from customers. Some businesses ignore it, so one must check whether they have provided all the necessary information about your business. There are professional SEO agencies in India who are well-versed in Local SEO to get outstanding business. 

Select the most relevant categories for your business

Add high-quality images and videos showcasing your products, services, and premises. Try to upload accurate and proper information about your location and details, as it gives customers a better understanding than leaving them in an obscure state. Local businesses must work with expert SEO companies to attract local customers.

Encourage customers to leave reviews on your GMB listing

It is challenging, but you must do it as it will make other customers follow in their footsteps. You must always encourage your satisfied customers to leave reviews on your GMB listing and other review platforms. Your job is not to end by asking customers to post reviews; you should respond to them. With support from SEO companies in Mumbai, it is possible to get the business. Therefore, hiring an expert SEO agency in India is indispensable. 

Optimize Your Website for Local SEO

Local SEO is the most crucial aspect because more than 50 per cent of business is done by working on local SEO, so you should pay attention to this aspect. Moreover, create location-specific landing pages if you have multiple business locations, as it helps customers clarify your business locations. When you work with an experienced SEO company in India, you can be ahead of your competitors in the market.

Ensure the information matches your GMB listing and website

Seek opportunities to get your business listed on local websites, community directories, and local chamber of commerce websites. Since you belong to that particular location, you must use every opportunity you have in your region. You need to work on it as you know your local businesses and other local websites. 

Generate Local Backlinks

Develop relationships with local businesses, organizations, and influencers who may be willing to link to your website. It is also the most crucial aspect of your business. When you approach SEO agencies in India, they will tell you the necessity of local backlinks. 

Implement On-Page SEO Techniques

Optimize your website's meta titles and descriptions to include relevant local keywords. Include your business's name, address, and phone number (NAP) on every website page. Hiring a professional digital marketing agency in India can handle all the required elements of your business to have the proper local SEO to get the expected business.

Utilize Social Media 

We all know that social media networking sites are vital for your business. Maintaining an active presence on social media platforms, mainly those popular in your local area, can show more benefits.