The Role of Custom Yard Signs in Promoting the Business

Posted by Steve Morgan on June 26th, 2023

In this digital world, trends come and go. So, tried-and-true print marketing methods are easily forgotten. However, this post is going to change your mind. Yard signs might not be anything flashy but they are a great way to raise brand awareness, attract new businesses, and engage the existing customer base.

All types of businesses can use yard signs. Here is how they play an important role in the promotional campaign of your business.

1.  Convenient Location Targeting

Whenever you think of yard signs, the first thing that comes to your mind is garage sales. It is an effective and simple tool to grab the attention of your customer in a particular physical location. Custom yard signs, thus, aren’t restricted to just garage sales.

With the best signs, you can easily pique the interest of your prospective customer at the location where it matters the most. For instance, yard signs can be used by-

·   Event parking

·   Restaurants

·   Property for sale

·   Voting locations

·   Real estate open houses

·   Businesses that are hiring

2.  Guarantees Local Audience

Another key role of yard signs printing is that for the most part, you have control over who sees the yard signs. In case you place in a certain neighborhood, permitted public areas or retail centers to reach the right demographic for your business. You have a better idea about your local area. Also, you know better who is your target audience.

3.   Ensures Multiple Views Per Person

The audience of small signs, such as yard signs or magnetic signs is likely to be local. However, you are also going to benefit from repeated exposure. Studies have shown that customers need multiple interactions with the brand before they are ready to make a buying decision. So, yard signs are consistent and subtle reminders that your business is ready to serve.

Yard signs’ repeated exposure will help in raising brand awareness at an affordable cost.

4.  Easy to Maintain

When you have staked out the yard or magnetic signs printing, you will not have to worry about them going somewhere. High-quality yard signs created out of durable materials allow them to weather the natural factors well.

In case you are designing evergreen yard signs- one containing details that do not change over time, you can simply use them over and over again. Thus, you get more return on your investment.

5.  Good for Seasonal Messaging

Along with conventional marketing messages, yard signs are the ideal way to share seasonal messages that are non-sales focused. In case you design holiday yard signs and distribute them locally, you are giving homeowners the opportunity to decorate their yards. It ensures that they share the holiday spirit. 

Yard Signs Don’t Require Specialized Knowledge

The low investment businesses have to make on yard signs serves as a great benefit. When it comes to marketing efforts, yard signs are very simple to implement. To use yard signs, you don’t need to have any marketing knowledge. For an effective yard sign, you need a short headline but with larger letters, a logo in branding colors, the contact details of your business, and an attractive color palette.

Yard signs are best to install all by yourself. You don’t need to have fancy equipment for installing them. Also, you don’t need a lot of space for installing them. Yard signs are affordable and lightweight. They are easy to transport, too.