Unusual Link Building Strategies that Work in 2023

Posted by Stephanie Cooper on June 28th, 2023

Link building remains a crucial factor for improving website visibility and ranking. While traditional methods are effective, it is always worth exploring new and unusual strategies to stay ahead of the competition. The more creative your approaches to link building are the more benefits for your website's organic growth. In this article, we will delve into some popular and not-so-usual methods that have proven to be successful in the current digital landscape.

Collaborate with Influencers

Influencer marketing has gained immense popularity over the years and can also be an effective link building strategy. Identify influencers in your niche and explore opportunities to collaborate. It could involve guest blogging, conducting interviews, or featuring them in your content. When influencers share your content or link back to your website, it not only boosts your visibility but also helps in acquiring high-quality backlinks.This strategy is extremely beneficial if you are just starting your online business and need help popularizing it.

Leverage the Power of User-Generated Content

Encourage your audience to create and share content related to your brand or industry. User-generated content (UGC) not only enhances engagement but also serves as a valuable link building asset. Client reviews, testimonials, and case studies can be excellent sources of natural backlinks. You can motivate users to create and share content by offering incentives or hosting contests. That can lead to an increased number of organic backlinks.

Create Interactive and Shareable Content

In an age where attention spans are dwindling, interactive content has become a popular way to engage users. Infographics, quizzes, calculators, and interactive videos are just a few examples of content formats that can attract links and social shares. Develop interactive content that provides unique value to your target audience. When people find your content informative, engaging, or entertaining, they are more likely to link to it or share it with others, thereby amplifying your link building efforts.

Monitor Brand Mentions and Reclaim Unlinked Mentions

Brand mentions without links are missed opportunities for backlinks. Use social listening tools and Google Alerts to monitor comments on your brand, products, or services. If you come across unlinked mentions, reach out to the website owner or author and kindly request them to include a link to your website. It is a great way to secure valuable backlinks while strengthening your online presence, so be proactive and don't be afraid to ask.

Engage in Expert Roundups and Interviews

Expert roundups and interviews are excellent ways to showcase your industry expertise while earning valuable backlinks. Reach out to influential bloggers, podcasters, or industry leaders and offer your insights or participation in their podcasts, case studies, and interview series. When your contributions are published, you gain exposure to a new audience and acquire quality backlinks from reputable sources.

Utilize the Power of Local Citations

For businesses targeting local audiences, local citations can significantly boost online visibility. Submit your website to local business directories, review sites, and industry-specific listings. Ensure your NAP (Name, Address, Phone number) information is consistent across all platforms. Local citations not only help in improving your local SEO but also generate valuable backlinks from authoritative local sources.

The Benefits of Infographics and Visual Assets

In a digital landscape dominated by visual content, infographics, and other visually appealing assets can be powerful link building tools. Create informative and captivating infographics that convey complex information in an appealing manner. Embed share buttons and HTML code within the infographic to encourage others to share and link back to it. Additionally, consider creating other assets such as data visualizations, interactive maps, or videos that provide unique insights or solve common problems in your industry. These visually stimulating assets have a higher chance of being shared, thereby attracting more backlinks and expanding your website's reach.

Content Curation Can Also Help

Content curation is a strategic approach to gathering, organizing, and sharing valuable content from various sources within your industry. By curating high-quality content relevant to your audience, you can position yourself as a trusted source of information and attract backlinks from other websites. Create curated blog posts, resource pages, or newsletters that compile the best articles, videos, or infographics related to a specific topic. When you curate content, be sure to provide proper attribution and give credit to the original sources. It adds value to your audience and increases the chances of those sources linking back to your curated content, creating a mutually beneficial link building opportunity. Content curation allows you to leverage the expertise and insights of others while building relationships with industry influencers and thought leaders. It also helps diversify your content offerings and provide your audience with a comprehensive knowledge hub. 

Perform Broken Link Building

Broken link building is an effective and often overlooked strategy for acquiring high-quality backlinks. The process involves finding broken links on other websites and reaching out to the website owners or webmasters, offering them a replacement link to your relevant and valuable content. Start by identifying authoritative sites in your niche and utilize tools like Check My Links or Broken Link Checker to scan their pages for broken links. Once you have found what you are looking for, create copy that serves as a suitable replacement and provides value to the audience. Reach out to the website owners, informing them about the broken link and offering your content as a solution. This approach helps them fix their pages but also presents an opportunity for you to secure a backlink to your website. Broken link building is not easy and requires research, persistence, and a personalized outreach approach. However, it can help boost your website's authority and visibility in search engine rankings.

Conclusion

As search engines continue to refine their algorithms, link building remains a vital aspect of SEO.  By embracing unusual and creative link building strategies in 2023, you can set your website apart from the competition and enhance its organic growth. Remember to stay proactive, build genuine relationships, and focus on creating valuable content. The key lies in thinking outside the box and exploring unconventional approaches to generate high-quality backlinks that drive long-term success for your website.