Key Players in the Ethoxylates Market: Competitive Landscape and Strategies

Posted by Jack Martin on June 30th, 2023

The global ethoxylates market is extremely competitive. In terms of the global market, the industry comprises of several market participants with a few market leaders. In the ethoxylates market, there are established players, such as BASF SE (Germany), Huntsman Corporation (U.S.), Clariant AG (Switzerland), Stepan Company (Illinois), and The Dow Chemical Company (U.S.). These top players have a significant control on the market. These players maintain their leading position by launching new products and making substantial investments for capacity expansions. 

The major players operating in the global ethoxylates market are, BASF SE (Germany), Royal Dutch Shell Plc (Netherlands), Huntsman International LLC (U.S.), Stepan Company (U.S.), Clariant AG (Switzerland), The Dow Chemical Company (U.S.), Sasol Ltd (South Africa), India Glycols Ltd. (India), Ineos Group Ltd. (Switzerland), and Solvay (Belgium).

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Expansions is the major strategy followed by the players in the global ethoxylates market. Royal Dutch Shell Plc. (The Netherlands), is one of the leading ethoxylates manufacturers, globally. The company has been focusing on expansions to maintain its leading position in the market. For instance, in November 2015, Shell Nanhai B.V. (Shell) and China National Offshore Oil Corporation (China), have received permission to build an ethylene cracker and other derivative units, after receiving required government approvals. In September 2015, Shell announced the doubling of its production capacity of high-purity ethylene oxide and ethoxylates at its Jurong Island site (Singapore). This plant will have an ethoxylates production capacity of 140,000 tonnes per annum. These expansions will help in meeting the rising demand for ethoxylates in the Asia-Pacific region.

Clariant AG (Switzerland) is another major player in the ethoxylates market. The company is also focusing on expansions as a part of its strategic development activities. In October 2014, Clariant AG invested in its first Regional Innovation Center (RIC) in India, to increase research on surfactants, specialty polymers, and functional chemicals. In January 2014, Clariant AG expanded its ethoxylation plant in Daya Bay, Huizhou (China). In 2011, the initial capacity of the plant was of 50,000 MT/year. After completion of the expansion, the total capacity of the plant reached 100,000 MT/year. These strategic initiatives in terms of both, capacity and regional expansion will help the company to cater to the rising demand for ethoxylates globally.

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Jack Martin

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Jack Martin
Joined: August 7th, 2017
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