Rolex – an icon of watchmaking, but also a business card of social status

Posted by lifata on July 4th, 2023

Brands such as Mercedes, Gucci and Apple have achieved similar status to Rolex. These brands are deeply rooted in society, and they represent not only the products they produce, but also wealth, success, style and quality. Their cultural importance has made these companies the uncrowned kings of their respective industries.

Today, Rolex has been established for more than 100 years. Today we will talk about the visionary strategy of Rolex sitting on the watch throne. The company stands out mainly because of the technological innovation, marketing dynamism, design consistency, financial independence and selective model production that have given it unrivaled success among watch brands. So what are the main aspects of a Rolex watch that set it apart from the competition?

Rolex watches are as hard as diamonds

Figuratively speaking, among all watch brands, Rolex is the most durable. Although they are considered decorations for formal dinners. Let's not forget that Rolex replica watches, whether luxury or sports, are primarily made as "service watches".

A watch like this isn't just for telling the time. But they also don't break on first impact and aren't afraid of contact with water. In this regard, other watches as a suit accessory do not have such characteristics.

Rolex is designed from the beginning to be durable. The Rolex case is a direct reference to the original version of the Oyster that debuted in the 1930s. As the name suggests, the Oyster case is a hard shell that protects a rare movement. From the beginning, the case was designed to be robust and waterproof.

The back of the Rolex case is made of stainless steel and is firmly fixed to the case by screws. Also, to open it, you need a special tool that only opens Rolex perfect replica watches. All of these details come together to form an armor against external influences and anything you might want to throw or throw at them. But we definitely don't recommend testing it.

Rolex watches are very accurate

This is another old goal of the Rolex brand: to produce watches with extremely accurate timekeeping. This was one of their main goals and they achieved it so well that in 1914 the Royal Observatory awarded Rolex watches a Class A certificate of precision. This award is usually reserved for marine chronometers.

So where is this "Kew Garden Observatory"? Located in the UK. Yes, because Rolex originated in England. In 1919, due to import duties on luxury goods (gold and silver, for example), the company left England and moved to Geneva, Switzerland, where it officially changed its name to Montres Rolex S.A. in 1920.

The precision of Rolex watches has become one of the company's strengths, as they are produced to the limits promulgated by the Swiss chronometer watch watchdog - COSC (Swiss Chronometer Certification Organization). Typically -4 / +6 seconds per day, which warrants the watch's name "Chronometer".

Each movement receiving this award has been independently tested in the laboratory and has received an official certificate confirming its performance. Rolex is the company that receives the most COSC certifications each year. Rolex also produces some watches with a "Superlative Chronometry" label - the test is doubled in rigor (-2 / +3 seconds per day). GMT Master II watches are proud to receive this certification.

Rolex watches are icons of design

There really is no other High fake watch more iconic than the 'Submariner', which looks a lot like the GMT Master.

The fact that "Pepsi" is a design delicacy is also confirmed by the list of celebrities who often wear this model with their outfits. Who else should wear a "Rolex" on his hand - 007 James Bond aka Daniel Craig. Also worth mentioning in the cast is Orlando Bloom, who favored dials with crowns in luxury watches – the Rolex.

When you walk around with a Rolex on your wrist, people tend to see it as a symbol of something else than just a watch. These are great watches from a horological standpoint, but there are more complicated and expensive brands out there. Still, for most people, Rolex still represent a purpose precisely because of their cultural status and significance.