Barbeque Grill market COVID-19 Impact, Trends & Business Statistics By 2030

Posted by Mrudula Anil Karmarkar on July 21st, 2023

The global barbeque grill market size is expected to reach USD 6.97 billion by 2030, according to a new report by Grand View Research, Inc. The market is anticipated to expand at a CAGR of 4.8% from 2022 to 2030. The growing shift in lifestyles & eating habits and the rising popularity of grilled food owing to its nutritional benefits is expected to lead to the growth of the industry. The steadily increasing number of barbeque (BBQ) concept restaurants across the world is anticipated to boost product demand.

The consumers, especially the young generation, like to taste and experiment with new and unique food dishes. And most barbeque restaurants are increasingly offering live cooking, extensive buffet spread, vibrant atmosphere, and great music, which is expected to favor the growth of the barbeque grill over the forecast period. According to National Restaurant Association, there were over 1 million restaurant locations in the U.S. in 2020 and the industry revenue is projected to reach USD 899 billion in 2022.

Additionally, manufacturers are redoubling their efforts to capture market share by offering smaller, utilitarian items designed for outdoor purposes, which will help boost the adoption of these barbeque grills. For instance, the FireWire is a flexible skewer made of stainless-steel cable that enables users to prepare kabobs, fold them into a marinating bag, and place them directly onto the grill. In addition, products such as the Maverick GL-01 Fluorescent Stainless-Steel Light is a clip-on light that can be clipped onto the side tray of an outdoor grill are useful accessories for barbeque grills.

The market for barbeque grills is growing at a significant pace. Barbeque grill includes gas, electric, and charcoal-based for cooking in household and commercial kitchens. The growing awareness among individuals regarding different food/cuisine is likely to build a positive market scenario for barbeque grills. The increasing culture of house parties across western countries is triggering the usage of cooking appliances such as grillers and fryers and, therefore, consumers these days are increasingly installing various cooking appliances at their residences.

By product, the electric segment is expected to expand at the highest CAGR from 2021 to 2028. Economic electricity accessibility and rising concerns about eco-friendly appliances are drawing the attention of consumers toward technology-led food cooking appliances and thus consolidating the demand for electric barbeque grills. The appliance is safer than other counter products as it avoids gas leaks and fire accidents. Further, these come along with rotisserie attachments and non-stick grill plates giving them greater functionality. They can also be used instantly without any pre-heating leading to increased convenience. Growing adoption of these appliances can be attributed to their features such as hassle-free fire ignition, automatic temperature adjustment, and safe & smokeless operation, among others.

Commercial application of barbeque grills is estimated to be the largest category during the forecast period. Rapid construction in the commercial segment particularly the hospitality sector is expected to favor the growth of the barbeque grill industry. Increasing working performance in the hotel industry has resulted in a rise in hotel construction activities. Additionally, restaurants, food stations, food joints, and other public eateries are leveraging the growth prospects for the BBQ grill market.

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Changes in lifestyle and eating habits among young consumers along with the growing trend of outdoor parties and social gatherings have increased the demand for low and slow-cooked barbeques, such as brisket, pork shoulder, and pork ribs. This factor is anticipated to contribute to the growth of the industry in the forthcoming years. Unlike all the other products, the barbeque (BBQ) grill didn’t face severe impact due to the pandemic. Restaurants being closed or difficult to get into along with lockdowns mandated by governments around the globe, more people started cooking at home. According to Hearth, Patio & Barbeque Association (HPBA) consumer research published in November 2021, 38% of all grill owners purchased a new grill in the past two years. Of those who purchased in 2020, 27% did so as they were cooking at home more due to the pandemic.

Barbeque Grill Market Report Highlights

• The gas product segment accounted for the largest share of 55.4% in 2021. Gas appliances are used for cooking food directly as well as indirectly, i.e., cooking on a platform placed on top of the grill. The easy availability and affordability of these products are likely to supplement this growth over the forecast period
• By application, the household segment is expected to expand at the highest CAGR of 4.9% during the forecast period. The increasing prominence of outdoor living areas, rising demand for home appliances, and growing preference for home-cooked food are some of the factors augmenting segmental growth
• Asia Pacific held a considerable market share in 2021 and is likely to grow at the highest pace over the forecast period. Growing demand for delicious cuisines, particularly from the younger generation in developing nations, and the growing hospitality industry including restaurants and hotels are driving the growth of the regional segment

With changing consumer preferences and tastes, restaurants are trying to bring innovative and new dishes to the plates. Earlier, most of the restaurants used to only provide barbeque chicken, seafood, and vegetable, however, now a day’s restaurants have started providing barbeque beetroot, and sweet potato as well as those items which were previously only consumed boiled. According to Chicago-based Mintel International’s Menu Insights (MMI), barbeque is growing significantly in hotels and restaurants, with overall barbeque menu items increasing 11% from the Q4 of 2016 to the Q4 of 2021.

The number of quick-service restaurants and eateries continues to grow on account of changing consumer eating habits. Moreover, the number of barbeque restaurants and their popularity continue to increase significantly. Owing to their hectic working schedule, most young consumers prefer eating at outside eateries and restaurants. Consumers, especially the young generation like to taste and experiment with new and unique food dishes. And most barbeque restaurants are increasingly offering live cooking, extensive buffet spreads, vibrant ambiance, and great music, which is expected to favor the growth of the BBQ grill over the forecast period.

Furthermore, rapid construction in the commercial segment particularly the hospitality sector is expected to favor the growth of the barbeque grill industry. Increasing working performance in the hotel industry has resulted in a rise in hotel construction activities, especially in emerging economies of Asia Pacific including India. According to the report of ‘The Ultimate Indian Travel & Hospitality Report’ complied by Hotelivate in association with CAPA and WTTC India Initiative, the number of hotel rooms in India is projected to outgrow to 3.33 million by 2023 from 18,000 in 1995/96. This massive growth in the number of hotels is driving the demand for easy-to-cook barbeque grill equipment which not only brings the taste to the table but also health benefits leading to the growth of the market.

List of Key Players in the Barbeque Grill Market

• Newell Brand Inc.
• Spectrum Brands, Inc.
• The Middleby Corporation
• W.C. Bradley Co.
• Traeger Grills
• LANDMANN
• Weber-Stephen Products LLC
• Transform Holdco LLC
• Empire Comfort Systems
• RH Peterson Co.