Manual Toothbrush Market To Hit Value .25 Billion By 2030 |Grand View Research, Inc.

Posted by Mrudula Anil Karmarkar on July 21st, 2023

The global manual toothbrush market size is expected to reach USD 10.25 billion by 2030, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 7.5% from 2022 to 2030. The market is largely driven by factors such as improving oral hygiene awareness among people and the rising need to reduce the incidence of oral complications.

The promotion of manual toothbrushes by manufacturers through various innovative marketing techniques is another driving factor for the market. Roping in well-certified dentists for branding; extensive distribution networks in urban and rural markets for better availability; tie-ups with sales personnel and distributors; advertisement campaigns through digital, print, and visual media in magazines, newspapers, on hoardings, through radio, television channels, billboards; and competitive pricing are some of the major marketing strategies players adopt to stay ahead in this highly competitive market.

Rising product innovation is also driving the market. Improvements in the size and quality of the bristles, product design catering to different age groups, changes in the structure and shape of the head, increased flexibility, and improvement in angled handles are some of the major modifications made by key manufacturers. Additionally, the popularity of toothbrushes made from plant-based and biodegradable materials such as bamboo and corn starch is also rising as an increasing number of consumers get influenced by sustainability and eco-friendly trends in the consumer goods market.

Medium soft toothbrush emerged as the largest segment and accounted for a share of over 45.0% in 2021. This segment is expected to be dominant during the forecast period. The ultra-soft segment is expected to expand at a CAGR of 7.3% from 2022 to 2030. As rigorous teeth brushing can cause gum disease, many periodontists recommend using toothbrushes with medium or soft nylon bristles because they cause less epithelial stress. Ultra-soft toothbrushes have bristles that are mild enough to preserve the gums when brushing and flexible enough to fully clean the teeth without exerting excessive pressure.

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Manual toothbrushes have witnessed rapid growth across the globe in recent years owing to improving oral hygiene awareness among people. Dental hygiene has been considered one of the most important aspects of human health, giving all types of toothbrushes a prominent position in the oral care products market.

The COVID-19 (coronavirus) outbreak that began in China at the end of 2022 is not expected to significantly impact the oral care and hygiene market, including the market for manual toothbrushes globally. During the initial weeks of the outbreak, consumers frantically lined up at supermarkets and retail stores to purchase essential items. Oral care products such as toothpaste, mouth fresheners, and toothbrushes emerged as some of the prominent items customers purchased during the panic-buying stage.

Manual Toothbrush Market Report Highlights

• The medium soft toothbrush segment accounted for the largest share in 2021. The product growth is attributed to growing product recommendations by dentists due to their effectiveness. Medium-soft bristles in toothbrushes are more effective in comparison with ultra-soft bristles
• In terms of end-user, the individual segment emerged as the largest category in 2021. This segment is expected to dominate the market throughout the forecast period due to the increasing prevalence of some of the common disorders, such as periodontal disease, cavities, and tooth decay among adults. According to a survey conducted by the National Hospital of Odonto-Stomatology in 2017, close to 90% of people in the country have witnessed some form of dental problems
• In 2021, Asia Pacific held the largest share. The region also emerged as the most lucrative market for manual toothbrushes and is expected to retain its dominance throughout the forecast period. Asia Pacific is expanding rapidly owing to lucrative opportunities and a growing consumer base in the region. The region comprises about half of the world’s population with a constantly increasing number of adults and children, who are focusing on practicing personal hygiene including oral care

E-commerce retail channels play a significant role in the distribution of manual toothbrushes as a considerable amount of market revenue is generated through this channel. Online sales channels make it easy for consumers to browse through millions of products in one place without having to physically visit retail stores.

Manual toothbrushes have been gaining consumer attention across the globe due to their effectiveness in cleaning teeth, tongue, and gums. These products are available in various designs, structures, and sizes to be utilized as per the needs of people of different ages. According to the CDC (Centers for Disease Control and Prevention), in the U.S., over 52% of children aged between 6 and 8 had a cavity in their primary teeth. Moreover, children from low-income families are twice likely to have untreated cavities as compared to children from high-income families. Additionally, 90% of the adults aged 20 and older have had a cavity in the country.

Rising product innovation is also driving the market. Improvements in the size and quality of the bristles, product design catering to different age groups, change in the structure and shape of the head, increased flexibility, and improvement in angled handles are some of the major modifications made by key manufacturers. Additionally, the popularity of toothbrushes made from plant-based and biodegradable materials such as bamboo and corn starch is also rising as an increasing number of consumers get influenced by sustainability and eco-friendly trends in the consumer goods market.

List of Key Players of Manual Toothbrush Market

• Procter & Gamble
• Colgate-Palmolive Company
• Unilever
• GlaxoSmithKline plc
• CURADEN AG
• Nimbus Dental
• Perfect Group Corp.
• Boie USA
• Dr. Collins
• Kaneda Keitei