Tips to Use the Latest Tech to Improve Your SEOPosted by Garith Bell on July 25th, 2023 From time to time, many business owners get anxious about the state of their company’s search engine optimization and the effect that this is having on their cash flow and customer base. If you are scared that your SEO is currently floundering and yet you have tried all the most traditional methods to give it a boost, here is how some of the latest technology can improve your SEO strategy in 2023.
Machine learning can help you to improve your SEO as it will allow you to work out the audience that you are targeting. This can allow you to better refine your keywords and your location-based words. By doing this, you will ensure that the customers that are most likely to become leads find your business without any problems. This will ensure that you are not spending a lot of time trying to rope in customers who will never have an interest in your business or shop with you and can enable you to better target your SEO toward a specific party. To find out more, you should research the application of machine learning in business as this can help you to get started.
If there is one technology that you should not ignore when it comes to SEO, though, it is voice recognition. Voice recognition is important as many people now use their voices to control their mobile phones and other devices, such as their voice assistants. They use these devices to search for businesses like yours and to see what the internet has to offer. However, the way that people search for what they want when using their voice is different than if they were typing the keywords in. Their speech patterns will likely be different to their written inflections, and you should try to tailor your keywords around this. For instance, they may be more likely to use questions or informal terms, as well as differing sentence structures.
You might also start to think about the use of virtual reality within your SEO campaigns, even if this is not used by every business yet. Virtual reality is starting to become more common in marketing campaigns, especially in the use of videos and VR content on web pages that can be picked up by SEO and Google search rankings. You should consider creating VR and linking this with the right keywords to increase the number of people who find your business and who interact with the content that you have available on your website.
It is becoming more common for everyone’s mobile phones to know where they are at all times and tailor content toward their location. You might think that this increased knowledge of people’s whereabouts is unnerving or unwanted. However, it can be used to your advantage. By choosing location-specific keywords and by placing your location on your webpage and within your contact details, you will be able to attract an audience of locals and passers-by who may be directly interested in your business. This could mean that the amount of footfall to your company increases. Like it? Share it! More by this author |