Here The Reasons to NOT To Consider Car Wrap Ads

Posted by Adzze Advertising on August 8th, 2023

Car wrap advertising is a new concept that several businesses are using, and hoping to reach a wider audience. However, the advertisement method is not effective, and experiences a wide range of shortfalls. In this post, we tell you why car wrap advertising will not yield the anticipated results. Lets jump straight in!

Incorporated Augmented Reality to Car Wrap Ads

Now you can incorporate AR (Augmented Reality) to your advertising materials adding life to your ads. 71% of consumers say they would shop more often if they used AR (Augmented Reality). AR has the unique ability to communicate details about the look and feel of a product that traditional photos just can’t match. With AR, customers are better able to make confident buying decisions, which leads to increased satisfaction and strong customer loyalty.

According to statistics, 40% of consumers say they would pay more for a product that they could customize in Augmented Reality. The current value of the AR market stands at .5 billion, and it will grow 10x by 2028. Augmented Reality advertising strategy focuses on taking the viewer by surprise, creating a solid impression, and eventually creating massive buzz by exclusive user interaction.

Difficulties Targeting The Right Audience

One of the shortfalls when using vehicle wraps is that you never know which route the vehicle will take the next day. While you may try depicting the route, different factors will alter it. Consider that often, the vehicles ply a particular route, and the target audience might have changed the route. Compared to in-hand advertising, vehicle wraps is not an effective form of advertising.

Unreliable Drivers

In most cases, car wrap advertising depends on the drivers willingness to ply the particular route, besides, the drivers are in early to get to the destination, hence switch to shorter and faster routes. Therefore, the advertisement message is not delivered to the right audience. Besides, effective advertising requires perfect timing. Often, the drivers arrive to work late, and so your advert does not target effectively.

Shorter Attention Span

Road users concentrate on the destination rather than who is driving on the opposite lane. Even you drive past them, and they see the advertisement, the attention span is short. Therefore, shorter attention span makes car wrap advertising less effective.