Wheatgrass Products market COVID-19 Impact, Trends & Business Statistics By 2030

Posted by Mrudula Anil Karmarkar on August 21st, 2023

San Francisco, 21 August 2023: The ReportWheatgrass Products Market Size, Share & Trends Analysis Report By Form (Powder, Juice), By Distribution Channel (B2B, B2C (Online, Supermarket/Hypermarket)), By Region, And Segment Forecasts, 2022 – 2030

The global wheatgrass products market size is anticipated to reach USD 303.3 million by 2030, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 6.3% from 2022 to 2030. Wheatgrass products have become increasingly popular among consumers in recent years, and this trend is expected to continue in the forthcoming years.

Furthermore, growing awareness about organic food in the U.S. is expected to drive the demand for wheatgrass products. For instance, according to the data published by Organic Produce Network in 2022, sales of organic fresh products increased by 5.5% as compared to 2020. This is projected to boost the demand for organic green food products such as wheatgrass during the forecast period.

Rising awareness about health benefits is driving the demand for green foods products such as wheatgrass products. According to Healthy Focus LLC., a 30ml glass of wheatgrass juice provides the same amount of nutrients as a kilogram of leafy green vegetables. For instance, In October 2021, Just Juice It-an Irish juice-making company-launched three new ranges of juices including wheatgrass shots containing Chlorophyll for the health and wellbeing of consumers.

The COVID-19 pandemic adversely affected several sectors owing to disruption in supply chains across the industry. Meanwhile, the demand for organic food products increased, for instance, as per The Soil Association Certification, in 2021, the U.K.'s organic sector was worth USD 3.51 billion after a 12.6% increase in sales in 2020.

The rising awareness about the health benefits of wheatgrass is expected to drive the growth. The wellness trends and changing consumer behavior patterns toward green foods are driving the growth in product demand. During the COVID-19 pandemic, clean-label food containing natural ingredients and functional food products with health advantages were at the forefront.

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Wheatgrass Products Market Report Highlights

• Based on form, the powder segment held the largest revenue share of 52.3% in 2021 as the powder provides a variety of essential vitamins and minerals for proper bodily function
• Alternative medicine, sometimes known as herbal medicine, is gaining popularity around the world. Consumers have been more interested in reading the ingredient list of food goods as their awareness of personal health has increased
• Based on the distribution channel, the wheatgrass products market has been segmented into B2B and B2C. B2C is further divided into four sub-segments including supermarket/hypermarket, convenience drug store, online, and others. The B2C segment dominated the market and is expected to grow at a CAGR of 6.2% during the forecast period
• The supermarkets/hypermarkets segment dominated the B2C category. Shifting consumer preferences toward healthy and nutritious products is leading to the buying patterns among consumers. In the fourth quarter of 2021, retail sales were expected to be stronger than in 2020
• North America dominated the market in 2021 with a share of 30.5% due to the rising awareness of health and nutrition and the presence of major industry players such as NOW Foods, NAVITAS ORGANICS, Pines Wheat Grass, etc. in the region

Demand for nutritious foods and supplements rose in 2021, as an outcome of a global health crisis. Nearly one-third of the Craft Bakers Association (CBA's) baker members projected that plant-based and superfood products such as wheatgrass would be popular. Moreover, the pandemic resulted in an unprecedented demand for e-commerce channels over the recent period. Some of the key players such as MyProtein are offering a range of products such as wheatgrass, supplements, etc., through their own websites.

Wheatgrass Products Market Report Scope

List of Key Players in the Wheatgrass Products Market

• Pines Wheat Grass
• NOW Foods
• Synergy Natural
• NAVITAS ORGANICS
• My Protein
• Naturya
• Amazing Grass
• Kapiva
• Abe’s Organics
• nutriblade
• TERRASOUL SUPERFOODS