Intimate Lingerie market COVID-19 Impact, Trends & Business Statistics By 2030

Posted by Mrudula Anil Karmarkar on August 24th, 2023

San Francisco, 24 August 2023: The ReportIntimate Lingerie MarketSize, Share & Trends Analysis Report By Product Type (Briefs, Bras, Shapewear), By Distribution Channel (Offline, Online), By Region (North America, Asia Pacific), And Segment Forecasts, 2023 - 2030

The global intimate lingerie market size is estimated to reach USD 27.37 billion in 2030 and is anticipated to expand at a CAGR of 8.9% from 2023 to 2030, according to a new report by Grand View Research, Inc. The social perspective on body positivity and self-acceptance has undergone a considerable change. As a result, people are more aware of and accepting of different body types and sizes. Customers now look for intimate lingerie that celebrates their uniqueness, compliments their body type, and fosters confidence. As a result, lingerie companies now provide a wider variety of items and have expanded their size ranges as a result of body positivity. The briefs segment dominated the market with a major share in 2022. Soft and comfortable fabrics like cotton, modal, microfiber, or combinations of these are frequently used to make briefs.

They are available in many different cuts and patterns, such as high-cut, low-cut, bikini, hipster, and boyshorts. Briefs have a number of benefits, such as they are a suitable option for everyday use and are appropriate for a variety of activities, including sports and physical activity. Due to their comfortable and practical shape, briefs are becoming increasingly popular as intimate clothing. In addition, briefs come in a variety of fashionable patterns and hues to accommodate different tastes and preferences. The offline distribution channel segment held the largest market share in 2022. Offline stores provide a wide selection of products to accommodate different sizes and preferences. Customers can try on various product styles and sizes in these stores to ensure a perfect fit and comfort. In their specialized lingerie section, department shops frequently provide a variety of intimate underwear.

They have a wide range of brands and product options. Asia Pacific accounted for a significant share of the global market in 2022. The region is home to numerous nations with different cultural conventions, tastes, and levels of income, making it a thriving and dynamic market for intimate clothing. The growing middle-class population and rising disposable income levels in nations like China, India, and Southeast Asian countries are key factors driving the regional market. Consumers are investing more of their budget in personal care and fashion, especially intimate lingerie. The rising demand for a wide variety of lingerie products, from everyday necessities to premium designs is further fueled by this trend. Companies have adopted many strategies including partnerships, mergers & acquisitions, global expansion, etc. to gain higher market shares.

There has been a significant shift in societal attitudes toward body positivity and self-acceptance. This has resulted in increased awareness and acceptance of diverse body types and sizes. Consumers now seek intimate lingerie that embraces their individuality, supports their body shape, and promotes self-confidence. Body positivity has compelled lingerie brands to expand their size ranges and offer a more inclusive range of products. Previously, the market predominantly focused on standard sizes; however, there is a growing demand for more sizes, catering to various body shapes.

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Intimate Lingerie Market Report Highlights

• Europe is expected to grow with a considerable CAGR over the forecast period. The willingness to spend on premium lingerie brands has contributed to the growth of the market, with consumers seeking products that offer comfort, style, and durability
• The shapewear segment is estimated to register the fastest CAGR over the forecast period
• The rising demand for stylish, trendy, comfortable shapewear designs and options to achieve a streamlined and smooth silhouette is driving the segment’s growth
• The online distribution channel segment is expected to grow at the fastest CAGR from 2023 to 2030
• The segment growth is being driven by the increasing use of online channels for shopping purposes as it provides convenience and comfort

Body positivity encourages individuals to embrace their bodies and express themselves freely. This newfound self-acceptance has translated into a demand for lingerie that reflects personal style and individuality. Consumers seek lingerie that aligns with their unique preferences, whether it be vibrant colors, bold patterns, or unconventional designs. The demand for self-expression has prompted brands to diversify their product offerings, catering to a wide range of tastes and styles. This shift in perspective has created a demand for products that embrace and accentuate natural body features rather than conforming to unrealistic ideals. Lingerie brands are responding by designing products that flatter diverse body types, focusing on comfort, fit, and enhancing natural curves.

Intimate Lingerie Market Report Scope

List of Key Players in the Intimate Lingerie Market

• Victoria’s Secret
• Zivame
• Gap, Inc.
• Triumph International
• Calvin Klein
• Wacoal Holdings Corp.
• Chantelle
• HanesBrands Inc.
• Hunkemöller
• Natori