Role of Webcam Focus Group during Recruitment Drive in Companies

Posted by Zach Simmons on July 29th, 2016

Focus groups used to be challenging to organize, especially if your participants come from many different places, or if you need to travel to talk to all of them in one convenient place. Webcam technology has changed and improved how focus groups are conducted when it introduced the concept of webcam interviews. With a webcam focus group, companies can easily recruit participants in discussions that are organized to acquire better insights about products and services. The best technologies give you access to a network of 11 million respondents from around the world—that’s 11 million real-life consumers who can give you the market intelligence you need to push your product to new heights. Language barriers and time zones can be ignored, since webcam focus groups are conducted online using software solutions that come with live translation features. 

One of the biggest challenges you will have to face when organizing a focus group is the recruitment of participants.  You need to be able to reach and engage participants effectively, and make sure that they are willing to join in your discussion and help you with your market research. Companies typically spend a lot of money and time on qualitative research methods, but they can reduce the costs and the time spent recruiting participants with webcam focus groups. 

Recruitment using a webcam focus group can be handy for participants, too, since it does not require them to show up at an actual venue to speak with you. Interviews and discussions can be conducted online and from home. Hence, you do not have to worry about transportation and finding accommodation for them. Participants can be more relaxed and become more confident when talking to you, especially if they can participate in a focus group while in a more familiar environment like their home or office. Webcam focus groups allow you and your participants to see each other while talking, too, resulting in a more personal experience. In a way, it helps build their trust on you, too. 

A webcam focus group can help you conduct in-depth consumer interviews. It lets you make your own screening questions to choose the right respondents, and connect with your panel from anywhere through an in-browser discussion platform. On the fly transcription and editing tools help reduce research timelines and development cycles. And in case you need to go back to the interviews, you can easily access them from a cloud anytime.

About The Company: 

Discuss.io is an innovative online qualitative market research tool that delivers on-demand customer data by powering real-time research conversations with targeted samples. It also helps in ‘on-demand’ qualitative customer depth interviews and focus groups, using webcams and crowd sourcing. They have a base of 11 million consumers across 20 countries. For more information about them, visit their website.