Key Prints & Graphics: Kids’ swimwear A/W 24/25

Posted by shelly brown on September 20th, 2023

Struggling to figure out what design elements to include in children's swimwear? This blog can help you. Nature-inspired prints are refreshed through the lens of sustainability and creativity, while familiar preppy graphics get a high-octane reinvention.

Evolve nature-inspired artworks with a grunge aesthetic and earthy color palette, highlighting a carefree mood.Outdoor exploration continues to inspire kids’ graphics.As consumers demand products prioritizing sustainability and circularity, designs with resourceful strategies such as low-impact natural dyes, water-saving production processes and earthy, gender inclusive tones will resonate.Update natures texture by creating unique tie-dye prints using botanical printing techniques and harnessing bio-based and natural dyes to achieve a 90s grunge aesthetic.Children’s drawings and painterly artworks of trees and flowers lend handcrafted charm to allover prints.Create patterns using floral impressions derived from mud paintings, cyanotype techniques and naive finger paintings, digitally printing them using water-based low-impact inks.Renew preppy prints with high-octane colors and unusual juxtapositions.Capitalize on the new prep trend by evolving collegiate artworks with spliced elements and color-blocked overlays for a high-contrast look.Update checker board prints with cute character graphics or badged up designs in bold bright.

Stylized nature inspires decorative prints, from elaborate florals to abstract camo. Following the success of furnishing florals, brands will move towards decorative depictions of flowers as well as leaves, insects and imaginary animal skins. Evolve twilight garden trend with fantastical floral motifs and a rich palette of murasaki purple and flame.Update furnishing florals with fictional elements and interiors inspired botanical depictions using hand-painted techniques for all-over prints.Incorporate decorative flourishes inspired by ferns and ornate border designs. Reinvent animal prints with interlaced elements to draw on the abstract animal trend we’re tracking. Use map contours to update core camo artworks with oversized proportions and rich tones of deep emerald.

Swiftly evolving AI applications merge kids’ and tween’s real and digital worlds. Integrate otherworldly and dream like aesthetics alongside surreal characters, in line with the A/W 24/25 daydream state print direction.Young consumers have adapted to layered realities, where the physical and digital are entwined rather than distinct entities. New developments in AI and rapid prototyping open up new manufacturing processes and innovative forms of creativity, enabling brands to customize products and experiences at scale.Soften the surreal themes of previous seasons to reflect the A/W 24/25 Digital Cozy trend, using dreamlike ombré effects and soft pastel gradients for all-over prints. Layer on fuzzy cute characters in power pastels such as key color digital lavender to accentuate the hyperreal aesthetic. Infuse designs with digital capabilities, such as QR codes and personal avatars, to capitalize on the integration of the virtual realm with real life, collaborating with AI artists or licensing partnerships to create graphics that appeal on- and off-screen.

Kids’ swimwear can refer to the above design elements.Now start designing swimwear that kids love.