SEO best PracticesPosted by Avijit on August 19th, 2010 No matter how big your web site, you can do this for your website. SEO is not a complicated thing; it is a combination of handful of techniques. Frankly speaking ? SEO can be classified under two categories. They are ? On ? Page SEO and Off-page SEO. On-page SEO means ? the SEO techniques, which you must perform inside your web site. Or rather better to say, in side the page, and off-page SEO means the practices out side of your website which increase your search engine visibility.SEO (Search Engine Optimization) is an ongoing and organic process. Most of the search engines update their robots and indexing process frequently. Their indexing process depends on very complex algorithm. So don?t worry about your rankings. Keep patience any always try the best practices. Now we are in the best practice part, it is always recommended that, keep you website URL as relevant as possible. If your site running on any CMS like ? Joomla or Magento Commerce, Try to re-write the URL using .htaccess or any other mods by their extension directory. Here is the list of some best SEP practices ? ? Choose the perfect domain name Try to register a domain name, which have relevance with your business or site?s theme. Most precisely, try to get a domain name with your targeted keyword phrase. This will give you an excellent mileage in long run. For example you have a guitar tutorial site, you have to select the domain name, which reflects your area of expertise and area of work. Here is an example of this kind of domain name ? best-guitar-tutorials.com. If you do not get your required your preferred domain name, don?t worry, be smart and try to find the domain names with little creativity. ? Include the Meta tag and description Meta tags and description is very much important part of any SEO process. If you do any mistake in this area, you will not get the desired results. In short ? it is not desirable. It is recommended that, you must keep your Meta tag under 70 characters, ad description under 160 characters. Finally, it is a very much sensitive part of your website, so it is advisable that, try some external tools for creating Meta tags and descriptions. ? Use heading In your site?s content, use H1 and H2 tag for creating the headings and split the content into different small paragraphs along with the appropriate titles. H1 and H2 tags are differently represent your generic content in search engine spiders. ? Use ALT tag for images It is the very crucial part, which commonly avoided by the maximum developers. Frankly speaking in my past 5 years of experience, I have optimize thousands of pages, and surprisingly I have found that, a good and experienced developer makes mistakes on this point. Give the exact name of your images, which you have used, in your site. For example, you have used a image of a red rose, you must give the image name like ? red_rose.jpg not a generic name such as ? image1.jpg. Concurrently, use Alt tag for image description. Now the question is why should I do this? The answer is ? this will increase your search engine visibility. For example ? your red rose image may visible in Google image search. Like it? Share it! More by this author |